Penmar Wealth Management LLC

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Client assets under management

Clients

Advisors

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

Very Low

Average account size

—

About

The firm provides discretionary asset management and financial planning services to individual and high-net-worth clients, offering ongoing portfolio management, periodic account reviews, and shorter consultation engagements. Like many investment managers, it charges advisory fees based on assets under management and uses a qualified custodian to hold client assets.

PWM’s investment process draws on multiple analysis methods (including fundamental, technical, and Modern Portfolio Theory) and supports a range of strategies from long-term allocations to option writing and margin trading. The firm commonly engages third‑party sub‑advisers and, unusually, may grant those sub‑advisers full discretionary authority and the ability to further delegate portfolio management decisions.

Distinctive features include an affiliated insurance and marketing business through which the firm’s principal conducts outside activities and receives commission compensation, a practice the brochure discloses and manages as a conflict of interest. The firm also offers hourly financial planning fees in addition to AUM-based management and discloses its ability to select other advisers and pay referral arrangements, each noted as potential conflicts mitigated by disclosure and fiduciary policies.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting General tax planning

Fee options

Project-based

$250 per hour (financial planning services)

Other

Account minimum: $100,000

Main office location

Penmar Wealth Management LLC

Santa Monica CA, United States

Number of offices

Most active in

California · New Jersey

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Instagram 310-868-1776

Advisors at this firm

Mark T

Series 63, Series 65

Santa Monica, CA

Penmar Wealth Management LLC

Mark Tonoff is a financial advisor at Penmar Wealth Management LLC in Santa Monica, CA. He holds Series 63 and Series 65 licenses and has been active in financial services since 2008, including as president of Tonoff Financial Services, Inc., an insurance services firm. Penmar Wealth Management provides discretionary asset management and financial planning services to individual and high-net-worth clients. The firm employs various analytical approaches and utilizes third-party sub-advisors while maintaining full discretionary authority and client oversight.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting General tax planning

Brad T

Series 65

Santa Monica, CA

Penmar Wealth Management LLC

Brad Tonoff is a financial advisor at Penmar Wealth Management LLC in Santa Monica, CA. He holds a Series 65 designation and has experience in financial services dating back to 2015, including roles at New York Life Insurance Company and as CEO of BJT Solutions Inc., where he also serves as an insurance agent and marketing consultant. His background includes insurance and annuity product sales alongside investment-related activities. Penmar Wealth Management provides discretionary asset management and financial planning services to individual and high-net-worth clients. The firm uses various analytical approaches and engages third-party sub-advisors to manage client assets while maintaining direct client oversight.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting General tax planning

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