Penmar Wealth Management LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Penmar Wealth Management offers discretionary asset management and financial planning services, including comprehensive financial plans and topic-specific consultations addressing goals, cash flow, retirement strategy, tax reduction, insurance and estate preservation. The firm reports managing $151,495 of discretionary assets for two clients and is operated by two advisory representatives.
Investment programs are developed from each client’s stated goals, time horizon and risk tolerance and draw on methods such as fundamental and technical analysis, charting, cyclical analysis and Modern Portfolio Theory; strategies may include long- and short-term holdings, options and margin. The adviser typically operates with full discretionary trading authority, may hire and terminate sub‑advisors to manage all or part of client assets, and permits clients to impose written investment restrictions.
A distinctive feature is that the firm’s principals maintain affiliated insurance businesses and are licensed to sell insurance products, which the brochure discloses can generate separate commission compensation and create potential conflicts of interest mitigated by disclosure and fiduciary duties. Other notable aspects for a firm of this scale include a stated $250,000 account minimum that may be lowered or waived, the adviser’s practice of not voting client proxies (clients receive proxies directly), and the firm’s policy not to aggregate trades across client accounts.
Client services
Expertise
Occupation focus
Fee options
$0 - $500,000: 1.50% annually $500,000.01 - $1,000,000: 1.25% annually $1,000,000.01 - $3,000,000: 1.00% annually $3,000,000.01 - $5,000,000: 0.80% annually $5,000,000.01 - $10,000,000: 0.60% annually $10,000,000.01+: 0.50% annually
$250 per hour for financial planning services (may be negotiable)
Account minimum: $250,000
Main office
Santa Monica CA
Advisors at this office
2
Most active in
California · New Jersey
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Mark T
Series 63, Series 65
Santa Monica, CA
Penmar Wealth Management LLC
Mark Tonoff is an advisor with Penmar Wealth Management LLC in Santa Monica, CA, holding Series 63 and Series 65 licenses. He has 18 years of experience through his role as president and insurance agent at Tonoff Financial Services, Inc., and has been with Penmar Wealth Management since 2025. Penmar Wealth Management provides discretionary asset management and financial planning services tailored to client goals, employing a variety of analytical methods and permitting client-imposed investment restrictions. The firm serves a small client base and maintains affiliated insurance businesses alongside its advisory services.
Brad T
Series 65
Santa Monica, CA
Penmar Wealth Management LLC
Brad Tonoff is a financial advisor at Penmar Wealth Management LLC with one year of industry experience. He holds a Series 65 designation and previously worked with New York Life Insurance Company and Health Platforms Inc. Tonoff is also the CEO of BJT Solutions Inc., an insurance and marketing consultancy based in Santa Monica. Penmar Wealth Management provides discretionary asset management and financial planning services tailored to client goals, utilizing a variety of analytical methods and investment strategies. The firm is operated by two advisors and manages discretionary assets for a small number of clients.
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