Penn Advisory Group Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Penn Advisory Group serves individual investors (including high‑net‑worth and non‑HNW clients), retirement and profit‑sharing plans, trusts, estates, charitable organizations, and corporations. The firm provides discretionary and non‑discretionary portfolio management, financial planning and consulting, and coordinates estate‑planning document preparation through a partnership with EncorEstate Plans.
The firm combines fundamental and technical analysis with third‑party research (including Schwab and CFRA), historical quantitative modeling, and computerized portfolio models to tailor asset allocation to client objectives and risk tolerance. Accounts are typically custodied through Schwab, managed on either a discretionary or non‑discretionary basis, and are monitored and rebalanced with at least annual reviews.
Notable distinctions include that the firm’s principal is a licensed insurance agent and may occasionally offer commissionable insurance products to clients, a relationship the brochure discloses as a potential conflict of interest. The practice is small — two investment adviser representatives supporting roughly 70 client relationships and about $53 million in AUM — and the firm discloses use of a broader set of instruments (including leveraged/inverse ETFs, options, and concentrated positions) and participation in Schwab’s institutional program for custody and operational support.
Client services
Expertise
Fee options
Fixed fees for consulting services and estate planning services ranging from $350-$2,500 based on complexity.
Up to 2.00% annually (negotiable)
Insurance sales commissions (conflict of interest disclosed) via independent insurance agent activities of Robert D. Penn, Sr.
Hourly fee of $250 per hour for financial planning or consulting services.
Recurring financial planning or consulting fees paid monthly ($200-$750), quarterly ($600-$2,250), or annually ($2,400-$9,000).
Fee-only: Negotiable hourly fee of $250 per hour; fixed fees available for consulting; recurring financial planning fees ranging from $200-$750 per month, $600-$2,250 per quarter, or $2,400-$9,000 annually.
Main office
1307 3rd Street SW
Mount Vernon IA 52314, United States
Most active in
Arizona · Iowa
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Robert P
Series 63, Series 65
Mount Vernon, IA
Penn Advisory Group Inc.
Robert Penn Sr. is a financial advisor with Penn Advisory Group Inc. in Mount Vernon, Iowa, holding Series 63 and Series 65 licenses and possessing 37 years of industry experience. His prior roles include positions at Cambridge Investment Research Advisors and Broker Dealer Financial Services Corp. He is also a notary public and participates as a referring individual for Legal Shield. Penn Advisory Group serves individual investors, retirement plans, trusts, estates, charitable organizations, and corporations, offering discretionary and non-discretionary portfolio management and financial planning. The firm integrates fundamental and technical analysis with third-party research and quantitative modeling to customize asset allocation, with accounts typically custodied through Schwab.
Daniel B
CFP®, Series 66
Peoria, AZ
Penn Advisory Group Inc.
Daniel Brooks is a CFP® with 25 years of industry experience. He has been with Penn Advisory Group Inc. since 2025 and previously worked for The Vanguard Group, Inc. for 20 years. Brooks serves as Treasurer on the board of the Sunrise Mountain High School Girls Basketball Booster Club in Peoria, AZ. Penn Advisory Group provides portfolio management, financial planning, and consulting services to individual investors, retirement plans, trusts, estates, charitable organizations, and corporations. The firm uses a combination of fundamental and technical analysis, third-party research, and quantitative modeling to tailor asset allocation according to client objectives and risk tolerance.
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