Wauwatosa, WI Office

Perk Planning provides financial planning and periodic investment consultation to individuals (including both non‑high‑net‑worth and high‑net‑worth clients) and to corporations or other businesses. Services center on cash‑flow and budgeting, retirement and education planning, risk management, and estate planning, delivered through interviews, written plans, and one‑time or limited engagements rather than continuous account supervision.

The firm follows a passive, long‑term approach that emphasizes strategic asset allocation, diversified use of index mutual funds and ETFs, and periodic rebalancing, and it may prepare an investment policy statement to guide client decisions. Clients retain implementation authority and discretion over accounts—Perk Planning does not take discretionary trading authority or custody of client assets.

Distinctive aspects of the firm include its billing model and service scope: Perk Planning does not manage client assets on an ongoing basis or charge percentage‑of‑AUM fees, instead invoicing for hourly or fixed‑fee engagements and not accepting commissions. The firm also periodically offers public educational workshops and discloses the use of AI‑assisted tools to support research and plan preparation, features the brochure highlights alongside its fee‑only, noncustodial practice.