Personal Benefits Planning LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Personal Benefits Planning LLC is a small, state‑registered, single‑advisor investment advisory firm that serves individual clients (including some high‑net‑worth individuals) with portfolio management, periodic portfolio supervision, financial planning, and consulting. The firm also assists clients in selecting and monitoring unaffiliated third‑party money managers and prepares written financial plans and investment policy statements as part of its services.
The firm’s investment process emphasizes individualized asset allocation and suitability analysis across equities, fixed income, mutual funds, ETFs, variable products and, when appropriate, alternative investments such as non‑traded REITs and BDCs; accounts may be managed on a discretionary or non‑discretionary basis. It combines ongoing portfolio management with related tax and insurance advice delivered through the principal’s outside business activities, and conducts periodic reviews and rebalancing guided by client objectives and risk tolerance.
Distinctive aspects include the firm’s integration of tax preparation and insurance agent activities alongside advisory services — an uncommon combination for an independent solo RIA and one the brochure highlights as a potential conflict that is disclosed to clients. The practice is modest in scale (roughly $3 million in regulatory AUM and fewer than 20 advisory clients), discloses a prior personal bankruptcy and subsequent regulatory settlement involving the principal, and routinely uses institutional platforms (including Orion and a specialized institutional custodian) for reporting and execution.
Client services
Expertise
Fee options
Financial planning fees generally range from $150 - $400 for modules; $1,000 - $3,000 for full plans
$0 - $49,999: up to 2.0% $50,000 - $249,999: up to 1.5% $250,000+: up to 1.0%
Professional hourly rates typically range from $100-$150 per hour; administrative rates up to $75 per hour
Retainer fees may be fixed or based on portfolio size; up to $500 prepaid for up to six months; agreements up to one year
Minimum fee: Minimum fixed fees generally range from $1,000 per year; minimum fees may be waived
Main office
2701 East Thomas Road, Suite A
Phoenix AZ 85016
Advisors at this office
1
Most active in
Arizona
Also doing business as
None · Personal Benefits Planning LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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