Peterson Financial Group, Inc. logo

Peterson Financial Group, Inc.

Updated today

Client assets under management

$292,674,796

Clients

516

12% high-net-worth

Advisors

3

of 11 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

172

Very High

Average account size

$567,199

About

Peterson Financial Group serves individual and high-net-worth clients, offering retirement income planning, ongoing discretionary investment management, and integrated financial planning. The firm’s services include portfolio management using equities, ETFs, and mutual funds, guidance on insurance and annuity products, and a complimentary initial consultation for prospective clients.

The firm’s investment process centers on a four-step Retirement Readiness Review — income gap analysis, risk analysis (including a behavioral analytics tool and a Nitrogen-based risk score), survivorship analysis, and tax-bucket analysis — to build client profiles and guide asset allocation. Portfolios are typically implemented through model managers accessed via a third-party platform, with ongoing oversight and at least annual reviews.

Compared with many peers, Peterson Financial Group sponsors its own wrap-fee program and acts as a sponsor for donor-advised funds while also advising on private fund investments, features highlighted in the brochure. The firm also discloses participation in third‑party model and platform arrangements, notes receipt of travel/marketing reimbursements tied to product sponsors and training events, and indicates it advertises third‑party ratings in its materials, which are less common among similar-sized supported firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Retirement income strategy Roth conversion strategy Private / alternative investments Annuities

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Fee options

Percentage

Up to 1.40% annually

Commissions

Commission compensation related to insurance products and annuities

Main office location

Peterson Financial Group, Inc.

220 Sw 9 Th St., Suite 230

Des Moines IA 50309, United States

Number of offices

1

Most active in

Arizona · Florida · Iowa · Nebraska · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Eric P

Series 63, Series 65

Des Moines, IA

Peterson Financial Group, Inc.

Eric Peterson is a financial advisor at Peterson Financial Group, Inc. in Des Moines, Iowa, with 19 years of industry experience. He has been with Peterson Financial Group since 2013 and previously worked at Apollo Delivery Services, LLC. Outside of advising, he serves as president of ETTN Marketing Group, Inc., which provides marketing services including consumer education events. Peterson Financial Group serves individual and high-net-worth clients, focusing on retirement income planning, discretionary investment management, and integrated financial planning. The firm employs a structured Retirement Readiness Review process to guide asset allocation and offers portfolio management primarily through model managers on third-party platforms.

Retirement income strategy Roth conversion strategy Private / alternative investments Annuities
user avatar

Jared S

Series 66

Des Moines, IA

Peterson Financial Group, Inc.

Jared Stines is a financial advisor at Peterson Financial Group, Inc. in Des Moines, IA, with 14 years of industry experience. He holds a Series 66 designation and has worked at firms including Cetera Investment Services and Voya Financial. Stines maintains an active insurance license, dedicating a substantial portion of his time to this role. Peterson Financial Group serves individual and high-net-worth clients, focusing on retirement income planning, discretionary investment management, and integrated financial planning. The firm employs a comprehensive Retirement Readiness Review process and offers portfolio management through model managers on third-party platforms, along with specialized services such as donor-advised fund sponsorship and private fund advising.

Retirement income strategy Roth conversion strategy Private / alternative investments Annuities
user avatar

Richard R

Series 66

Des Moines, IA

Peterson Financial Group, Inc.

Richard Rademacher is a financial advisor at Peterson Financial Group, Inc. in Des Moines, IA, holding a Series 66 designation and bringing 10 years of industry experience. Prior to joining Peterson Financial Group in 2024, he worked at Thrivent Financial and Thrivent Investment Management Inc. from 2015 to 2024. Outside of his advisory role, he is also a licensed insurance agent offering life, health, and annuity products. Peterson Financial Group serves individual and high-net-worth clients with retirement income planning, discretionary investment management, and integrated financial planning. The firm’s investment process involves a detailed Retirement Readiness Review to guide asset allocation, utilizing equities, ETFs, and mutual funds, and oversees portfolios through third-party model managers with ongoing reviews.

Retirement income strategy Roth conversion strategy Private / alternative investments Annuities
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