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Peterson Rogers Private Wealth, LLC

Updated today

Client assets under management

$152,263,606

Clients

81

100% high-net-worth

Advisors

3

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

27

Low

Average account size

$1,879,798

About

PetersonRogers Private Wealth, LLC advises family offices, high‑net‑worth and ultra‑high‑net‑worth individuals, business owners, corporations and retirement plans, providing wealth management, investment advisory, financial planning, and corporate/retirement plan consulting. The firm delivers services through the Axxcess third‑party asset management platform (TAMP), including TPM selection and consolidated reporting of positions and performance.

PRPW employs a multi‑asset‑class, multi‑disciplinary approach that emphasizes customized portfolios and long‑term asset allocation over market timing, using fundamental, technical and cyclical analysis to select investments across public securities, third‑party managers, ETFs and alternatives. The brochure discloses that portfolios may incorporate derivatives (options and futures), borrowing (margin), and tailored money‑market sweep strategies for client cash balances when appropriate.

The firm provides consolidated performance and position reporting via the Axxcess Private Asset Platform and explicitly discloses limits on the accuracy of those reports, and it engages third‑party marketing/referral arrangements (SmartAsset) that are treated as compensated endorsements under the SEC Marketing Rule. PRPW’s disclosures also highlight the potential use of leverage and derivatives in managed accounts and a client mix concentrated in institutional and high‑net‑worth households rather than general retail individual clients.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Wealth management Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Founder/Business Owner Executive

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Fee options

Percentage

0.5% to 1.25% annually (negotiable, client-by-client basis)

Other

Fee-only: Annual fee of 0.5% to 1.25% of assets under management, payable monthly in arrears, negotiable per client.

Main office location

Peterson Rogers Private Wealth, LLC

5305 S Highland Drive, Suite 100

Salt Lake City UT 84117, United States

Number of offices

1

Most active in

California · Texas · Utah · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

M Tom P

Series 63, Series 65

Salt Lake City, UT

Peterson Rogers Private Wealth, LLC

M Tom Peterson is a financial advisor with Peterson Rogers Private Wealth, LLC, holding Series 63 and Series 65 designations and bringing 43 years of industry experience. His prior roles include positions at Merrill, Bank of America, and Axxcess Wealth Management. He serves on the advisory board of the Cancierge Foundation, a nonprofit organization focused on assisting cancer patients and their families. Peterson Rogers Private Wealth provides tailored wealth management and advisory services to family offices, high-net-worth and ultra-high-net-worth individuals, business owners, and institutional retirement plans. The firm employs a multi-asset, multi-disciplinary approach emphasizing long-term asset allocation, custom portfolios, and a blend of public and alternative investments.

Wealth management Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Kade A

Series 65

Salt Lake City, UT

Peterson Rogers Private Wealth, LLC

Kade Archibald is a financial advisor at Peterson Rogers Private Wealth, LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Maddix Capital and Mercato Partners. Prior to his financial career, he spent six years with the Cache County School District. Peterson Rogers Private Wealth offers tailored wealth management and advisory services to family offices, high-net-worth individuals, business owners, and institutional retirement plans. The firm employs a multi-asset, multi-disciplinary approach focusing on long-term asset allocation and custom portfolios that include public and alternative investments.

Wealth management Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Benjamin R

CFP®, Series 66

Salt Lake City, UT

Peterson Rogers Private Wealth, LLC

Benjamin Rogers is a CFP® with eight years of industry experience, currently serving at Peterson Rogers Private Wealth, LLC. His prior experience includes roles at Bank of America, Merrill, and Axxcess Wealth Management, as well as service in the United States Marine Corps. He is also involved with Maddix Holdings LLC. Peterson Rogers Private Wealth provides tailored wealth management and advisory services to family offices, high-net-worth and ultra-high-net-worth individuals, business owners, and institutional retirement plans. The firm employs a multi-asset, multi-disciplinary approach that includes public and alternative investments, using third-party managers and the Axxcess Private Asset Platform for consolidated reporting.

Wealth management Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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