Southington, CT Office

PKS Advisory Services, LLC provides financial planning, consulting and investment management to individuals as well as trusts, retirement plans, charitable organizations and other entities. The firm manages assets on both discretionary and non‑discretionary bases and advises on matters including retirement and education planning, variable annuity and employer‑sponsored plan allocations, and estate and tax considerations.

PKSA tailors portfolios using an initial client profile to establish risk tolerance and time horizon and implements strategies that include no‑load mutual funds, ETFs, individual securities, Independent Managers, model portfolios and alternative investments such as structured products and privately placed vehicles. The firm routinely uses third‑party models and subadvisors (specifically naming Goldman Sachs Asset Management and 55ip in its brochure), allocates among Independent Managers, and conducts ongoing monitoring and periodic reviews.

The brochure discloses notable operational features and potential conflicts that distinguish PKSA from many peers: the firm is affiliated with multiple broker‑dealers and insurance agencies (including Purshe Kaplan Sterling/PKS, Cabot Lodge Securities and World Equity Group), several supervised persons also serve as registered representatives or insurance agents and may receive transaction‑based or commission compensation, and the firm uses GSAM model portfolios that may include GSAM‑affiliated products and 55ip models that are subsidized by managers. PKSA also documents custody practices that include standing letters of authorization for third‑party disbursements and relationships with custodians such as Goldman Sachs Advisor Solutions and Altruist, and states it manages these conflicts through policies, disclosures and client agreements.