Plan B Investments, Inc. logo

Plan B Investments, Inc.

Updated today

Client assets under management

$22,785,950

Clients

89

30% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

45

Typical

Average account size

$256,022

About

Plan B Investments serves retail clients — including individual and high‑net‑worth investors — and small businesses with personalized financial planning and consulting. The firm offers both hourly advisory consultations and a comprehensive program that places clients with third‑party or outside investment managers rather than typically providing in‑house portfolio management for individual accounts.

The advisory process begins with a telephone intake and an initial financial advisory consultation, followed by preparation of a written financial plan using a six‑step CFP‑style process (data gathering, goal setting, problem identification, plan document, implementation, and ongoing supervision). Plan B evaluates, selects and monitors Third‑Party and Outside Investment Managers, retains authority to hire or terminate those managers, and supports either discretionary or non‑discretionary arrangements depending on the manager relationship.

Distinctive features include the firm’s dual role as a registered broker‑dealer and an affiliated insurance agency, activities that generate separate commission compensation and are disclosed as material conflicts of interest. The firm is small and owner‑managed with a self‑supervisory compliance structure, and it combines financial planning with insurance sales and successor‑trustee services — a mix of services that is uncommon among peers in this category.

Client services

Financial planning Selection of other advisers

Expertise

General retirement planning Cash flow / budgeting General estate planning guidance College savings (529s, UTMA, etc.)

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Fee options

Percentage

$0 - $500,000: 1.65% $500,001 - $1,000,000: 1.40% $1,000,001 - $2,000,000: 1.30% $2,000,001+: 1.10%

Project-based

$300/hour with an initial 3-hour minimum ($900 minimum) for Initial Financial Advisory Consultation; continuing financial advisory consultations also billed hourly, negotiable

Other

Account minimum: $5,000 for an Outside Investment Manager account or $50,000 for a Third-Party Manager account (minimums may be lowered in certain instances); no minimum for hourly financial advisory consultations.

Main office location

Plan B Investments, Inc.

13770 Center St, Suite 206

Carmel Valley CA 93924, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Martin O

Series 63

Carmel Valley, CA

Plan B Investments, Inc.

Martin O'Malley is a financial advisor with Plan B Investments, Inc. in Carmel Valley, CA, holding a Series 63 designation and bringing 37 years of industry experience. He has been with Plan B Investments since 2005. Outside of his advisory role, he is the sole proprietor of SINRA Successor Trustee Services, Inc., a non-investment-related activity that occupies a small portion of his professional time. Plan B Investments, Inc. serves individuals, including high-net-worth clients, and small businesses by providing financial planning and advisory services. The firm emphasizes written financial plans and uses third-party or outside investment managers to implement strategies, monitoring these managers while maintaining discretion over their engagement.

General retirement planning Cash flow / budgeting General estate planning guidance College savings (529s, UTMA, etc.)
user avatar

Justin S

Series 65

Carmel Valley, CA

Plan B Investments, Inc.

Justin Smith is a financial advisor at Plan B Investments, Inc. in Carmel Valley, CA, holding a Series 65 designation with two years of industry experience. Prior to his current role, he spent ten years at the Flathead County Sheriff's Office. Plan B Investments, Inc. serves individuals, including high-net-worth clients, and small businesses by providing financial planning and advisory services that emphasize written financial plans and the use of third-party investment managers for portfolio management.

General retirement planning Cash flow / budgeting General estate planning guidance College savings (529s, UTMA, etc.)
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