Plan Confidence Corporation
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$0
Clients
859
0% high-net-worth
Advisors
1
of 3 employees
Firm type
Supported
1-4 advisors or >$200M in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
859
Very HighAverage account size
$0
About
Plan Confidence Corporation is an internet-only investment adviser that delivers web-based investment advice to individuals, plan participants, businesses and defined contribution plans through its Plan Confidence™ platform. The firm provides non-discretionary, model-driven asset-allocation guidance and an optional "Do It For Me" execution pathway that uses third-party order-management systems to place trades at clients’ custodians.
The firm relies on a proprietary scoring methodology to map a client’s risk profile and a plan’s available fund lineup to asset-allocation models, offering both strategic models grounded in Modern Portfolio Theory and semi‑tactical models based on momentum. Tactical models are reviewed daily while strategic models are reviewed at least quarterly, the platform re-scores accounts periodically, and the adviser does not recommend or trade individual securities.
Distinctive features include its solo-practitioner, largely automated structure with an unusually high client-to-advisor ratio and limited custody solely for fee collection, and its operation as an ERISA Section 3(21) limited‑services fiduciary for retirement plans. The firm’s operations emphasize technology and partnerships—cloud hosting via AWS, use of Stripe for recurring fee authorization, integration with Pontera and Future Capital for trade execution—and a promoter referral program that shares subscription revenue with independent promoters.
Client services
Portfolio management
Non discretionary advice for "held-away" assets
Non discretionary advice for "held-away" assets
Expertise
General retirement planning
Retirement income strategy
Passive / index investing
Active portfolio management
Occupation focus
Founder/Business Owner
Fee options
$29.00 per month per account for Do It Yourself Non-Discretionary Services; $99.00 per month per account for Do It For Me Non-Discretionary Services (fees may be negotiable)
Main office location
Plan Confidence Corporation
1900 Main Street, Suite 308
Sarasota FL 34236, United States
Number of offices
1
Most active in
Plan Confidence Corporation has reported serving >5 clients in these states in the last 12 months.
Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Hawaii · Illinois · Indiana · Iowa · Massachusetts · Michigan · Minnesota · Missouri · New Jersey · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · Tennessee · Texas · Virginia · Washington · Wisconsin
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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