Planning Within Reach, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Planning Within Reach provides personalized financial planning and investment management to individuals and families—including single professionals, young families, pre-retirees, and retirees—using fee-only, hourly, and project-based engagements. The firm is a single-advisor practice and limits investment advice to mutual funds, ETFs, stocks, and bonds.
The firm follows a disciplined, long-term, passive investment approach that emphasizes broad diversification, low-cost index funds, and periodic rebalancing, with portfolios tailored to each client’s time horizon, risk tolerance, and tax considerations. Investment management is typically discretionary, accounts are reviewed at least quarterly, and trades may be aggregated and executed in blocks when appropriate.
Notable differences from many peers include the firm’s offering of educational seminars and workshops (conducted by the firm’s principal and intended to be general/educational rather than individualized advice), and a documented trade rotation policy to mitigate potential conflicts when personal and client trades occur. The firm’s modest scale—managing roughly $7.2 million for about 40 clients—and sole-practitioner structure mean most services are delivered directly by the principal, and the firm also notes the availability of discounts for certain client groups.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Comprehensive Financial Plan project fee: $3,000 - $6,000; Annual Review project fee: $2,500 - $5,500; Educational Seminars/Workshops fees: $500 - $3,000 per event
$0 - $1,000,000: 1.00% (minimum fee of $5,000 per year) $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.75% $3,000,001 - $5,000,000: 0.65% Above $5,000,000+: 0.50%
$200 per hour for hourly financial planning
Account minimum: $5,000 per year for investment management services Minimum fee: Minimum fee of $5,000 per year for investment management services Fee-only: Financial planning fees charged as fixed fees on hourly or project basis; e.g., $200/hour, $3,000-$6,000 for comprehensive financial plan, $2,500-$5,500 for annual review, $500-$3,000 per educational seminar/workshop
Main office
Virginia Beach VA
Advisors at this office
1
Most active in
California · Texas · Virginia
Also doing business as
Planning Within Reach · Planning Within Reach, LLC · Rogers, Linda Vallone
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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