PlanWell Financial Guidance, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$55,067,015
Clients
110
Advisors
1
of 2 employees
About
PlanWell Financial Guidance provides fee-only financial planning and portfolio management to individual clients (including high-net-worth individuals), as well as charitable organizations and businesses. The firm offers ongoing subscription-based financial guidance, limited/ hourly reviews, life-stage planning packages, and retirement plan consulting for plan sponsors.
The firm’s investment approach emphasizes passive investment management, with multi-factor (smart‑beta) elements and fundamental analysis when constructing client plans; it may implement portfolios using third‑party models and typically exercises discretionary trading authority for managed accounts. PlanWell uses third‑party technology, including AI for administrative tasks such as transcribing meetings and drafting documents, and states that AI outputs are processed in a secure environment, are not used to train public models, and are subject to human review; the brochure also notes AI is not used for investment decision‑making.
Distinctive features include a single‑advisor practice overseeing roughly $55.6 million in discretionary assets for about 110 clients while offering no account minimums, packaged six‑month life‑stage planning engagements (including a newlywed guidance offering priced as a percentage of combined income), and explicit written policies on human oversight and privacy protections around AI use.
Client services
Expertise
Demographic focus
Fee options
Ongoing Financial Guidance upfront fee $500 to $1,000; Life-Stage Financial Planning fees: Retirement-time Guidance $3,240 single, $4,020 couple; Life-event Guidance $3,000 single, $3,720 couple; Newlywed Guidance 1.5% of combined gross income with $600 minimum; Financial Review $950 single, $1,200 couple
$0 - $800,000: 0.80% $800,001+: $6,400 maximum annual fee (flat) $0 - $800,000: $1,000 fixed fee for Retirement Plan Consulting up to 10 participants $0 - $800,000: $2,000 fixed fee for Retirement Plan Consulting up to 20 participants $0 - $800,000: $3,000 fixed fee for Retirement Plan Consulting up to 30 participants $800,001 - $5,000,000: 0.35% $5,000,001+: 0.25%
$190.00 per hour for Hourly Consulting
Ongoing Financial Guidance monthly or quarterly fees ranging from $100 to $400 per month or $300 to $1,200 per quarter; Investment Advisement fees $30 to $120 per month or $90 to $360 per quarter
Minimum fee: $150 annual minimum fee for Investment Management service Fee-only: Investment Management, Investment Advisement, Financial Planning services offered on a fee-only basis
Main office
421 E. Main St, Ste. 100
Blooming Prairie MN 55917
Advisors at this office
1
Most active in
Minnesota
Disclosures
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Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
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Broker-dealer / trader
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Bank
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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