Plimsoll Financial Planning, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Plimsoll Financial Planning is a fee-only, independent advisory firm that serves individual (including high-net-worth) clients and businesses, offering ongoing financial planning, a combined planning-plus-investing service, and limited-scope fixed-fee projects for one-off needs. The firm operates as a solo adviser and does not accept commissions or transaction-based compensation.
The firm uses a goals-based planning process—collecting client data, analyzing the financial picture, presenting and implementing recommendations, and monitoring results—with a structured onboarding of multiple meetings followed by at least three reviews per year. When investment management is part of the engagement, Plimsoll implements portfolios through third‑party outside managers, assisting clients with manager selection, questionnaire completion, and ongoing monitoring rather than providing standalone investment management.
Plimsoll’s business model is notable for its reliance on flat annual planning and bundled planning-plus-investing fees and fixed-fee project offerings instead of the percentage-of-AUM billing common among peers, and it offers discounted planning pricing for medical residents and other emerging professionals. The firm manages a modest amount of assets for a small client roster (roughly $6.3 million across 13 clients), commonly recommends Charles Schwab for custody, and discloses that some outside managers may debit and remit Plimsoll’s fees—arrangements the firm identifies as potential conflicts of interest.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Ongoing Financial Planning: $4,000 annually (discounted to $2,500 for medical residents, fellows, emerging professionals); Ongoing Planning + Investing: $6,500 annually; Projects: One Meeting $500, Two Meetings $1,200, Comprehensive Plan $3,600
Fee-only: Flat annual fees or fixed fees for projects; no commissions received
Main office
Hoover AL
Advisors at this office
1
Most active in
Alabama
Disclosures
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Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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