Potentia Wealth logo

Potentia Wealth

Updated today

Client AUM

$533,817,348

Clients

722

Advisors

9

across 3 offices

About

Potentia Wealth provides investment management and financial planning services to individual clients, including high‑net‑worth individuals, combining discretionary portfolio management with standalone and subscription financial planning engagements. The firm manages client assets primarily on a discretionary basis and offers advisory access through LPL Financial platforms as well as model and third‑party manager programs.

Investment decisions are grounded in client‑specific financial plans that account for objectives, risk tolerance, and time horizon, with Potentia applying a mix of fundamental, technical and top‑down analysis and regular monitoring and rebalancing. The firm uses LPL‑based wrap and non‑wrap arrangements and may implement model portfolios or third‑party manager strategies depending on client needs.

What distinguishes Potentia from many peers is its affiliated tax preparation business, Potentia Tax, which is under common control and is integrated into some subscription planning services, and its use of wrap‑fee program offerings via LPL’s Strategic Wealth Management platform. Several advisers are dually registered with LPL or licensed as insurance agents, and the firm reports that its reported assets—about $569 million—are managed on a discretionary basis, shaping how custodial, tax and advisory services are coordinated.

Client services

Financial planning Portfolio management

Expertise

Wealth management

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Fee options

Fixed

Financial planning fixed fees range from $2,500 to $50,000 depending on complexity; updates start at $500.

Percentage

0.6% to 2.0% annually (negotiable, based on client characteristics)

Commissions

Certain IARs are registered representatives of LPL Financial and may receive commissions for securities and insurance products.

Subscriptions

Financial planning subscription fees range from $250 to $3,500 billed monthly.

Main office

See office

1226 Lincoln Ave, Suite 200

San Jose CA 95125

Advisors at this office

7

Most active in

Arizona · California · Colorado · Florida · New York · Oregon · Texas · Washington

Also doing business as

Potentia Ria, LLC · Potentia Wealth

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Adam R

CFP®, Series 66

San Jose, CA

Potentia Wealth

Adam Roberts is a CFP® professional with seven years of experience in financial advisory roles, currently serving at Potentia Wealth. His prior experience includes positions at Mariner Independent Advisor Network and LPL Financial, as well as a teaching role at San Jose State University. He is also licensed to sell fixed insurance products in San Jose, CA. Potentia Wealth provides investment management and financial planning services to individual and high-net-worth clients, focusing on discretionary portfolio management and personalized financial plans. The firm integrates tax preparation services through its affiliated business, Potentia Tax, and offers a variety of investment strategies including wrap-fee programs and third-party manager options.

Wealth management
user avatar

Raghunandan K

Series 66

San Jose, CA

Potentia Wealth

Raghunandan Krishnan is a financial advisor at Potentia Wealth with seven years of industry experience. He holds a Series 66 designation and has worked at Potentia RIA, LLC since 2024, following roles at Mariner Independent Advisor Network, LLC and LPL Financial, LLC. Potentia Wealth provides discretionary portfolio management, financial planning, and selection-of-other-advisor services for individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives and risk tolerance, uses a combination of fundamental, technical, and top-down analysis, and emphasizes minimizing fees and tax implications.

Wealth management
user avatar

Sandra S

Series 66

San Jose, CA

Potentia Wealth

Sandra Swanson is a financial advisor at Potentia Wealth in San Jose, CA, holding a Series 66 designation with eight years of industry experience. She previously worked at Mariner Independent and Strategic Wealth Advisors Group, and has been associated with Potentia Wealth since 2014. Potentia Wealth provides investment management and financial planning services primarily to individual and high-net-worth clients, utilizing discretionary portfolio management alongside subscription-based planning. The firm integrates fundamental, technical, and top-down analysis within a framework that includes a tax preparation business affiliated with the firm and offers advisory access through LPL Financial platforms.

Wealth management
user avatar

Shannon C

Series 66

San Jose, CA

Potentia Wealth

Shannon Corpuz is a financial advisor with Potentia Wealth in San Jose, CA, holding a Series 66 designation and three years of industry experience. Prior to joining Potentia Wealth, Corpuz worked at Pence Financial Group and LPL Financial. Potentia Wealth provides investment management and financial planning services to individual clients, including high-net-worth individuals, using a combination of discretionary portfolio management and tailored financial planning. The firm integrates fundamental, technical, and top-down analysis with ongoing portfolio monitoring and offers advisory access through LPL Financial platforms and model or third-party manager programs.

Wealth management
user avatar

Kevin S

CFP®, Series 65, Series 66

San Jose, CA

Potentia Wealth

Kevin Swanson is a CFP® with 22 years of industry experience, currently serving at Potentia Wealth. His prior roles include positions at Mariner Independent Advisor Network and LPL Financial. He volunteers on the Finance and Investment Committee for the San Jose State Tower Foundation, overseeing investment compliance and recommendations. Potentia Wealth provides discretionary portfolio management, financial planning, and advisor selection services for individuals, plans, nonprofits, and businesses. The firm customizes portfolios based on client objectives, utilizing a mix of fundamental, technical, and top-down analysis, and emphasizes fee minimization and tax efficiency.

Wealth management
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Craig P

Series 66

San Jose, CA

Potentia Wealth

Craig Pine is a financial advisor at Potentia Wealth with 18 years of industry experience. He holds a Series 66 designation and has worked at LPL Financial since 2007, as well as Mariner Independent Advisor Network from 2016 to 2024. Pine currently provides investment advisory services through Potentia RIA, LLC, an independent registered investment advisor. Potentia Wealth offers discretionary portfolio management, financial planning, and selection-of-other-advisor services to individuals, pension/profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives, horizon, and risk tolerance, employing fundamental, technical, and top-down analysis, with an emphasis on minimizing fees and tax impacts.

Wealth management
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Emily B

Series 66

Escondido, CA

Potentia Wealth

Emily Brillo is a financial advisor with Potentia Wealth in Escondido, CA, holding a Series 66 designation and eight years of industry experience. Her prior roles include positions at LPL Financial and Mariner Independent. She is involved in operational, compliance, and business transition duties related to LPL Financial. Potentia Wealth provides discretionary portfolio management, financial planning, and selection-of-other-advisor services for individuals, pension plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives and risk tolerance, using a combination of fundamental, technical, and top-down analysis, and offers both wrap and non-wrap account options primarily custodied at LPL.

Wealth management
user avatar

Christopher M

Series 63, Series 65

Sacramento, CA

Potentia Wealth

Christopher Meade is a financial advisor with Potentia Wealth in Sacramento, CA, holding Series 63 and Series 65 licenses and one year of industry experience. His prior roles include positions at LPL Financial and Validus Advisors, and he previously worked in the insurance business. Before entering finance, he was involved with Sacramento Tent & Chair for eight years. Potentia Wealth provides investment management and financial planning services to individual clients, including high-net-worth individuals, with a focus on discretionary portfolio management and client-specific financial plans. The firm integrates affiliated tax preparation services and utilizes LPL Financial platforms, model portfolios, and third-party manager programs.

Wealth management
user avatar

Austin C

CFP®, Series 66

San Jose, CA

Potentia Wealth

Austin Cua is a CFP® professional with six years of industry experience and currently serves as an advisor at Potentia Wealth. His work history includes roles at Potentia RIA, LLC, Mariner Independent Advisor Network, LPL Financial, and Raroque Wealth Management. Prior to his financial services career, he spent nine years at Loyola University of Chicago. Potentia Wealth provides investment management and financial planning services to individual clients, including high-net-worth individuals, using discretionary portfolio management combined with standalone and subscription financial planning. The firm integrates tax preparation services through its affiliated business, Potentia Tax, and employs a combination of fundamental, technical, and top-down analysis to guide investment decisions.

Wealth management
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