Prime Capital Equities LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Prime Capital Equities LLC provides ongoing portfolio management to individuals (including high‑net‑worth clients), charitable organizations, and sponsors of defined contribution and defined benefit retirement plans. The firm documents each client’s situation in an Investment Policy Statement, commonly seeks discretionary trading authority for managed accounts, and also offers ERISA‑related services such as participant education and plan monitoring support.
The firm’s investment process blends fundamental and technical analysis and uses both long‑term and short‑term trading, with portfolios primarily composed of mutual funds, equities, bonds, ETFs, REITs, and government securities. Non‑ERISA client accounts are typically managed on a discretionary basis with at least quarterly reviews, while ERISA plan work may be handled non‑discretionarily or delegated to third‑party 3(38) managers.
Distinctive features for a firm of this size include an explicit focus on plan‑sponsor services and formal referral relationships with ERISA 3(38) managers (including a licensing arrangement tied to a Dimensional affiliate). The firm requires use of its recommended custodian (Schwab Institutional), aggregates block trades across client accounts, and documents client‑imposed investment restrictions in the IPS — operational choices that affect trade execution and oversight.
Client services
Expertise
Occupation focus
Fee options
1.00% annually
Account minimum: $150,000
Main office
San Diego CA
Advisors at this office
2
Most active in
California · Texas
Also doing business as
Prime Capital Equities · Prime Capital Equities LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Juan G
Series 63, Series 65
San Diego, CA
Prime Capital Equities LLC
Juan Gomez is a financial advisor with Prime Capital Equities LLC in San Diego, CA, holding Series 63 and Series 65 licenses and possessing 26 years of industry experience. He has been with Prime Capital Equities since 2011. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors, combining fundamental and technical analysis with both long- and short-term trading strategies. The firm emphasizes plan-sponsor services and maintains formal referral relationships with ERISA 3(38) managers.
Victor C
Series 63, Series 65
San Diego, CA
Prime Capital Equities LLC
Victor Colley is a financial advisor at Prime Capital Equities LLC with four years of industry experience. He holds Series 63 and Series 65 licenses and has a background that includes nearly two decades at Coldwell Banker Residential Realty. Outside of advisory work, he has been involved with AmWay and SELF since 1995 and maintains a longstanding affiliation with Charles Schwab & Co., Inc. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors. The firm combines fundamental and technical analysis in its investment approach and offers both discretionary and non-discretionary management, with a particular focus on ERISA-related services for plan sponsors.
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