Brooklyn, NY Metropolitan Ave Office

Team
Updated today
PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

4,003

Across 1,252 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

936 Metropolitan Ave

Brooklyn NY 11211

Advisors at this office

6

Advisors at this office

user avatar

Marlon L

Series 63

Brooklyn, NY

Primerica Advisors

Marlon Lynshue is a financial advisor with Primerica Advisors, holding a Series 63 designation and 15 years of industry experience. He has been with Primerica Advisors since 2008 and has worked with Primerica Financial Services since 2006. Outside of advisory services, he is involved in the sale of home security and automation products through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, which offers model-delivery strategies and separately managed account options to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Ana M

Series 63

Brooklyn, NY

Primerica Advisors

Ana Moore is a financial advisor with Primerica Advisors in Brooklyn, NY, holding a Series 63 designation and 12 years of industry experience. She has worked at PFS Investments Inc. since 2014 and Primerica Financial Services since 2012. Additionally, Moore has a long-standing role with the Board of Elections and previously worked at PricewaterhouseCoopers for over three decades. Outside of her advisory work, she is involved in sales of loan products and home-related services through affiliated companies. Primerica Advisors is a large-scale firm serving individual, corporate, and charitable clients through a wrap-fee asset management program that primarily uses model-delivery strategies by unaffiliated asset managers, supported by BNY Mellon Advisors and Pershing for custody and trade execution. The firm focuses on individual investors and does not manage institutional portfolios or pension plans.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Nirmala S

Series 63

Brooklyn, NY

Primerica Advisors

Nirmala Sookiram is a financial advisor at Primerica Advisors with 20 years of industry experience. She holds a Series 63 designation and has worked at PFS Investments Inc. since 2004 and Primerica Financial Services since 1997. Outside of her advisory role, she owns Sookiram Management, LLC, a legal entity formed for personal real estate investing. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and a limited number of separately managed account options to individual and high-net-worth clients. The firm uses a wrap-fee structure and curates third-party asset managers, delegating trading responsibilities to BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Navjot D

Series 63

Brooklyn, NY

Primerica Advisors

Navjot Dhillon is a financial advisor with Primerica Advisors in Brooklyn, NY, holding a Series 63 designation and 17 years of industry experience. He has worked with PFS Investments Inc. since 2008 and Primerica Financial Services since 2003. In addition to advisory services, he is involved in the sale of loan products and home security and automation services through affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm uses model-delivery strategies managed by unaffiliated asset managers and supports trade execution and custody through BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Tiarah C

Series 63, Series 65

Brooklyn, NY

Primerica Advisors

Tiarah Castan is a financial advisor with Primerica Advisors in Brooklyn, NY, holding Series 63 and Series 65 credentials and one year of industry experience. Prior to joining Primerica, she was self-employed and worked in electrical services. Outside of advising, she is involved in the sale of loan products and home security and automation services through affiliates of Primerica. Primerica Advisors manages a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm operates with nearly 3,700 advisors and utilizes model-delivery investment strategies managed by third-party asset managers.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Alfredo L

Series 63

Brooklyn, NY

Primerica Advisors

Alfredo Louk is a financial advisor with Primerica Advisors, holding a Series 63 designation and over 31 years of industry experience. He has worked with PFS Investments, Inc. and Primerica Financial Services since 1994. In addition to his advisory role, he is involved in sales of non-investment related products through affiliated companies, including offerings related to home security and automation. Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm employs model-delivery strategies managed by unaffiliated asset managers and supports trade execution and custody through BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
View complete list of advisors at this office
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