Delmar, NY Delaware Ave Office

Team
Updated today
PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

3,987

Across 1,251 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

274 Delaware Ave, Ste 200

Delmar NY 12054

Advisors at this office

7

Advisors at this office

user avatar

Christopher A

Series 65, Series 63

Delmar, NY

Primerica Advisors

Christopher Ardito is a financial advisor with Primerica Advisors holding Series 65 and Series 63 licenses and one year of industry experience. His prior experience includes roles at PFS Investments Inc., Primerica Financial Services, CDPHP, Memory Gardens, Elemental Landscape, Muhlenberg College, and the Guilderland School District. Primerica Advisors sponsors and manages a wrap-fee asset management program primarily serving individual investors, corporate, and charitable clients. The firm operates at scale with thousands of advisors and offices, offering model-based investment strategies supported by third-party asset managers and custodians.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Brenda D

Series 63

Delmar, NY

Primerica Advisors

Brenda Delaney is a financial advisor at Primerica Advisors with 13 years of industry experience. She holds a Series 63 designation and has worked with PFS Investments Inc. since 2012, NSA since 2007, and Primerica Financial Services since 2002. In addition to her advisory role, she is involved in the sale of non-investment products including loan products and home security services through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and a limited number of separately managed account options primarily to individual and high-net-worth clients. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, operating under a tiered wrap fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Thomas T

Series 63, Series 65

Delmar, NY

Primerica Advisors

Thomas Tesar is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and seven years of industry experience. He has worked with PFS Investments Inc. since 2018 and has additional experience at Primerica Financial Services and BrandXads. Outside his advisory role, he is involved in sales of loan products, home security, automation, and other home-related services through affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program primarily serving individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm’s program utilizes model-delivery strategies managed by unaffiliated asset managers and offers limited discretionary separately managed account options.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Keith M

Series 63

Delmar, NY

Primerica Advisors

Keith Mason is a financial advisor with Primerica Advisors in Delmar, NY, holding a Series 63 designation and 29 years of industry experience. His career includes roles at PFS Investments Inc. and Primerica Financial Services since 1996, with prior employment at Blue Rock Energy and Frito Lay. He is also involved in the sale of loan products and home-related services through affiliated Primerica companies. Primerica Advisors sponsors a wrap-fee asset management program serving primarily individual investors, as well as corporate and charitable clients. The firm uses model-delivery investment strategies managed by unaffiliated asset managers and provides advisory services through a large network of financial advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Julie A

Series 63

Delmar, NY

Primerica Advisors

Julie Applegate is a financial advisor at Primerica Advisors with nine years of industry experience. She holds a Series 63 designation and has worked at Primerica Advisors since 2017, with prior experience at TJX Companies. Outside of advising, she is involved in sales of loan products and home-related services for Primerica Mortgage, LLC and affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed account options under a wrap-fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Judith D

Series 63

Delmar, NY

Primerica Advisors

Judith Dievendorf is a financial advisor with Primerica Advisors in Delmar, NY, holding a Series 63 designation and bringing 23 years of industry experience. She has worked with Primerica Advisors and Primerica Financial Services since 2002 and also owns Ellis Alexander Consulting, which provides tax preparation services. Additionally, she serves as a trustee for a family trust and works as an energy advisor with Viridian Energy. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, focusing on individual and high-net-worth clients with model-delivery strategies and a limited number of separately managed account options structured as a wrap-fee solution. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Jeffrey D

Series 63

Delmar, NY

Primerica Advisors

Jeffrey Dievendorf is a financial advisor with Primerica Advisors in Delmar, NY, holding a Series 63 designation and over 23 years of industry experience. He has been affiliated with Primerica Financial Services since 1998 and PFS Investments, Inc. since 2002. Outside of his advisory role, he is a director at Ellis Alexander Consulting and owns Pearls & Diamonds LLC. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, offering model-driven strategies managed by unaffiliated asset managers. The firm operates at scale with nearly 3,700 advisors and approximately $15.5 billion in assets under management.

ESG / Sustainable investing Tax-loss harvesting Income planning
View complete list of advisors at this office
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