Farmington Hills, MI Office

Team
Updated today
Primerica Advisors logo

Primerica Advisors

Institution

Firm-wide stats for Primerica Advisors

Total advisors

4,018

Across 1,249 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on Primerica Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on Primerica Advisors

Location

26105 Orchard Lake Rd, Ste 211

Farmington Hills MI 48334

Advisors at this office

6

Advisors at this office

user avatar

Willie H

Series 65, Series 63

Farmington Hills, MI

Primerica Advisors

Willie Herbert Jr. is a financial advisor with Primerica Advisors, holding Series 65 and Series 63 licenses and with 26 years of industry experience. He has been affiliated with PFS Investments Inc. and Primerica Financial Services since 1999. Outside of investment advisory, he is involved in sales of non-investment products including home security and automation services through affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients primarily through model-delivery strategies managed by unaffiliated asset managers. The firm operates at scale with thousands of advisors and offices, offering various investment models including those that allocate to cryptocurrency ETFs.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Timothy P

Series 63, Series 65

Farmington Hills, MI

Primerica Advisors

Timothy Paulian is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and 14 years of industry experience. He has worked with PFS Investments Inc. since 2012 and Primerica Financial Services since 2011. Prior to his financial services career, he was employed at Utica Community Schools for 19 years. Outside of advising, he is involved in sales of loan products and home-related services through affiliated companies. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, which features model-delivery strategies and selectively managed accounts for individual and high-net-worth clients. The firm curates third-party asset managers and delegates trading to BNY Mellon Advisors, operating under a tiered wrap-fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Erik I

Series 63, Series 65

Farmington Hills, MI

Primerica Advisors

Erik Ireland is a financial advisor at Primerica Advisors in Madison Heights, MI, with 34 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Primerica since 1991. Outside of advising, he serves as a trustee for his mother and is a member of Business Network International. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Pamela L

Series 63, Series 65

Farmington Hills, MI

Primerica Advisors

Pamela Leist is a financial advisor with Primerica Advisors in Farmington Hills, MI, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. Her work history includes roles at Matheson Heating & Air Conditioning and Master Craft Carpets, Inc. Outside of financial advising, she is involved with Help Me Carry, LLC, providing firearms training in White Lake, MI. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed accounts. The firm uses third-party asset managers for portfolio implementation and operates a tiered wrap-fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Michael L

Series 63, Series 65

Farmington Hills, MI

Primerica Advisors

Michael Lafave is a financial advisor with Primerica Advisors in Plymouth, MI, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He has been with Primerica Financial Services and Primerica Advisors since 1991. In addition to his advisory role, he is involved in the sale of loan products and home security and automation services through affiliated companies. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, which provides model-delivery strategies and a limited selection of separately managed accounts for individual and high-net-worth clients. The firm emphasizes a tiered wrap-fee structure and curates third-party asset managers for its portfolio models.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Amy S

Series 65, Series 63

Farmington Hills, MI

Primerica Advisors

Amy Siu is a financial advisor with Primerica Advisors in Farmington Hills, MI. She holds Series 65 and Series 63 credentials and has 11 years of industry experience. Her prior work includes a one-year tenure at CliftonLarsonAllen LLP and ongoing roles with Primerica Advisors, Primerica Financial Services, and Accuworks, LLC. In addition to her advisory duties, she is involved in sales of loan products and home security referrals through affiliated companies. Primerica Advisors manages a wrap-fee asset management program primarily serving individual investors, as well as corporate and charitable clients. The firm employs model-driven strategies through a large network of advisors and offers discretionary portfolio management with support from third-party asset managers and custodians.

ESG / Sustainable investing Tax-loss harvesting Income planning
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