Lakewood, OH Detroit Ave Office

Team
Updated today
PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

3,987

Across 1,251 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

14900 Detroit Ave, Ste 205

Lakewood OH 44107

Advisors at this office

8

Advisors at this office

user avatar

Joy T

Series 63, Series 65

Lakewood, OH

Primerica Advisors

Joy Taylor is a financial advisor with Primerica Advisors in Lakewood, OH, holding Series 63 and Series 65 licenses and seven years of industry experience. Her prior work includes roles at Ganley Subaru East, Motorcars Toyota, and several retail companies. Outside of advisory activities, she receives non-investment compensation related to referrals for home security, automation products, and loan services. Primerica Advisors sponsors a wrap-fee asset management program primarily serving individual investors along with corporate and charitable clients. The firm operates at scale with thousands of advisors and offices, delivering advisory services through model-based strategies managed by unaffiliated asset managers.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Linda P

Series 63

Lakewood, OH

Primerica Advisors

Linda Peters is a financial advisor with Primerica Advisors, holding a Series 63 designation and 29 years of industry experience. She has worked with Primerica in various capacities since 1996 and has also been involved with John Witri Associates and K & R Vitello & Associates. Outside of finance, she operates Linda Peters Photography, focusing on youth sporting events. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, providing model-delivery strategies and a limited selection of separately managed accounts to individual and high-net-worth clients. The firm emphasizes a tiered wrap-fee structure and curates third-party asset managers to implement its investment models.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

John W

Series 63, Series 65

Lakewood, OH

Primerica Advisors

John Witri is a financial advisor with Primerica Advisors in Lakewood, Ohio, holding Series 63 and Series 65 licenses and possessing 32 years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 1993. Outside of advisory work, he has served as an independent contractor for 3M Cogent, Inc., a non-investment related role. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, which provides model-delivery strategies and a limited number of discretionary separately managed account options to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap fee structure, with portfolio implementation delegated to BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Stefanie P

Series 63

Lakewood, OH

Primerica Advisors

Stefanie Peoples is a financial advisor with Primerica Advisors in Lakewood, OH, holding a Series 63 designation and 12 years of industry experience. She has been with Primerica Advisors since 2013 and previously worked at Kelly Services. In addition to her advisory role, she is involved in sales of loan products and home-related services through affiliates of Primerica. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and separately managed account options primarily to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Mark H

Series 63

Lakewood, OH

Primerica Advisors

Mark Harrison is a financial advisor with Primerica Advisors in Lakewood, OH, holding a Series 63 designation and 23 years of industry experience. He has been with Primerica Advisors since 1999 and has prior work experience with firms such as Lakefront Line Inc. and Gc Logistics. Outside of his advisory role, he is involved in sales of loan products and home security and automation referrals through affiliated Primerica companies. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed account options under a wrap-fee structure. The firm curates third-party asset managers and delegates trading to BNY Mellon Advisors, offering various investment models including Strategic, Tactical, Tax-Aware, and Income Distribution approaches.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Anthony C

Lakewood, OH

Primerica Advisors

Anthony Cenname is a financial advisor with Primerica Advisors in Lakewood, OH, holding 15 years of industry experience. His career includes roles at Ferguson Enterprises LLC and PFS Investments Inc, among others. He is involved in sales of investment-related products and part-time referrals for home security and automation services through affiliated companies. Primerica Advisors provides discretionary asset management primarily to individual and high-net-worth clients through its Lifetime Investment Program, which offers model-delivery strategies and discretionary separately managed account options within a tiered wrap-fee structure. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, focusing on personalized investment approaches rather than institutional pension or profit-sharing plan management.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Chunying L

Series 63

Lakewood, OH

Primerica Advisors

Chunying Lin is a financial advisor with Primerica Advisors in Lakewood, OH, holding a Series 63 designation and 31 years of industry experience. She has been with Primerica Advisors since 1994 and Primerica Financial Services since 2009. Outside of advisory work, she is involved in sales of loan products and home security and automation services through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its advisory services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Gabriel J

Series 66

Lakewood, OH

Primerica Advisors

Gabriel Jackson is a financial advisor with Primerica Advisors in Lakewood, OH, holding a Series 66 designation and eight years of industry experience. His work history includes roles at Merrill Lynch, PFS Investments Inc., and PNC Investments. Outside of his advisory duties, he is engaged in tutoring through Varsity Tutors and works as a Medicare sales agent, among other part-time activities. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, employing model-delivery strategies managed by third-party asset managers. The firm provides advisory services primarily through its network of financial advisors and supports trade execution and custody with BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
View complete list of advisors at this office
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