Norcross, GA Holcomb Bridge Rd Office

Team
Updated today
PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

3,992

Across 1,252 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

3150 Holcomb Bridge Rd, Ste 101 E

Norcross GA 30071

Advisors at this office

5

Advisors at this office

user avatar

Richard J

Series 63, Series 65

Norcross, GA

Primerica Advisors

Richard Jones is a financial advisor at Primerica Advisors with 18 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at PFS Investments Inc. since 2015 and with Primerica Financial Services since 1998. Outside of advisory activities, he is co-owner of R. Jones Jr & Associates, LLC, formed for Primerica business purposes, and serves as Chief Executive Member of Jones5 Family Holding LLC. Primerica Advisors manages a wrap-fee asset management program serving individual, corporate, and charitable clients, offering model-driven investment strategies supported by third-party asset managers and custodians. The firm operates at scale with nearly 3,700 advisors and approximately $15.5 billion in assets under management.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Jeanne K

Series 65, Series 63

Norcross, GA

Primerica Advisors

Jeanne Kerney is a financial advisor with Primerica Advisors in Norcross, GA, holding Series 65 and Series 63 credentials and seven years of industry experience. Her work history includes roles at Primerica Advisors and affiliated firms since 2018, as well as positions with Rohadfox Construction Control Services and Gude Management Group. She also has involvement in sales of loan products and referrals for home security and automation services through Primerica-affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, managing approximately $15.5 billion in assets through a large network of advisors. The firm uses model-delivery investment strategies supported by third-party asset managers and custodians, primarily focusing on individual investors rather than institutional accounts.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Autumn J

Series 65, Series 63

Norcross, GA

Primerica Advisors

Autumn Jones is a financial advisor with Primerica Advisors, holding Series 65 and Series 63 licenses and bringing 10 years of industry experience. She has worked at several firms, including Novelis, Landis + Gyr, Discover Staffing, and Zola. Outside of finance, she owns an automobile rental service called The Auddy Experience. Primerica Advisors manages a wrap-fee asset management program that primarily serves individual investors alongside corporate and charitable clients. The firm employs model-delivery investment strategies and discretionary portfolio management supported by third-party asset managers, operating at scale with thousands of advisors and billions in assets under management.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Rory W

Series 63, Series 65

Norcross, GA

Primerica Advisors

Rory Williams is a financial advisor with Primerica Advisors in Lawrenceville, GA, holding Series 63 and Series 65 credentials and 12 years of industry experience. He has worked at Primerica Advisors since 2018 and previously held roles at HSBC Securities (USA) Inc, HSBC Bank USA, N.A., and PFS Investments Inc. Outside of his advisory work, Williams owns Wisdom & Wealth Partners LLC, a non-investment-related business in Lawrenceville. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, which offers model-delivery strategies and a limited selection of discretionary separately managed accounts to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Richard J

Series 63, Series 65

Norcross, GA

Primerica Advisors

Richard Jones III is a financial advisor with Primerica Advisors in Norcross, GA, holding Series 63 and Series 65 credentials and possessing nine years of industry experience. He has worked with PFS Investments Inc. and Primerica Financial Services since 2016. Outside of advisory activities, he serves as Chief Executive Member of Jones Family Holding, LLC, a company formed for potential real estate investment although no properties have been acquired to date. Primerica Advisors is a large institutional firm managing a wrap-fee asset management program primarily for individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm utilizes model-delivery investment strategies created by unaffiliated asset managers and supports execution and custody through established providers.

ESG / Sustainable investing Tax-loss harvesting Income planning
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