Portage, MI W Milham Avenue Office

Team
Updated today
PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

4,012

Across 1,249 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

1302 W Milham Avenue

Portage MI 49024

Advisors at this office

7

Advisors at this office

user avatar

Douglas N

Series 63, Series 65

Portage, MI

Primerica Advisors

Douglas Neracher is a financial advisor with Primerica Advisors in Portage, MI, holding Series 63 and Series 65 licenses and having 31 years of industry experience. He has worked at Primerica Financial Services since 1994 and at PFS Investments Inc. since 1999, currently operating under the name Drake Financial Group. In addition to advisory services, he is involved in sales of loan products and home-related services through affiliated companies. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, which offers model-delivery strategies and a limited number of discretionary separately managed account options to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap fee structure, with program management and trading delegated to established custodians and overlay providers.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Robert G

Series 66

Portage, MI

Primerica Advisors

Robert Gerren is a financial advisor with Primerica Advisors holding a Series 66 credential and one year of industry experience. His prior work includes roles at Bankers Life Securities, Primerica Financial Services, and DoorDash, where he also works as a Dasher on a part-time basis. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, delivering advisory services primarily through model-based portfolio strategies managed by third parties.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Earle M

Series 63, Series 66

Portage, MI

Primerica Advisors

Earle Martin Jr. is a financial advisor with Primerica Advisors in Portage, MI, holding Series 63 and Series 66 licenses and 13 years of industry experience. He has been with Primerica Advisors since 2013 and also operates under the Drake Financial Group name for sales of investment-related products and other home-related services. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and discretionary separately managed accounts to individual and high-net-worth clients within a wrap-fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Sabrina W

Series 65, Series 63

Portage, MI

Primerica Advisors

Sabrina Witbeck is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses. She has less than one year of experience in financial advising, having previously worked at Charles River Laboratories for 18 years. Outside of advising, she has been involved with The Salvation Army since 2025. Primerica Advisors serves primarily individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable entities. The firm offers a wrap-fee asset management program utilizing model-delivery strategies created by unaffiliated asset managers, supported by custodial services from Pershing and trade execution by BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Markley D

Series 63, Series 65

Portage, MI

Primerica Advisors

Markley Drake is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and over 34 years of industry experience. He has been with Primerica Advisors since 1987 and operates Drake Financial Group, which conducts investment and related sales activities. Outside of advisory work, he owns Mad & Associates, Inc., a non-investment business based in Portage, Michigan. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts under a wrap-fee structure. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Markley D

Series 63, Series 65

Portage, MI

Primerica Advisors

Markley Drake Jr. is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and bringing eight years of industry experience. He has worked with Primerica Advisors since 2017 and leads Drake Financial Group since 2020. Drake also served in the U.S. Army from 2012 to 2018. Outside of his advisory role, he owns Oakgrove Custom Furniture and operates an Amazon online store through Drake Holding Company LLC. Primerica Advisors provides discretionary asset management primarily to individual and high-net-worth clients through its Lifetime Investment Program, offering model-delivery strategies and separately managed accounts. The firm curates third-party asset managers and delegates trading to BNY Mellon Advisors, operating under a tiered wrap-fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Tracy B

Series 65, Series 63

Portage, MI

Primerica Advisors

Tracy Boekeloo is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 designations and three years of industry experience. She has worked with Primerica Advisors since 2023 and is also associated with Drake Financial Group. Outside of advisory services, she is involved in the sale of loan products and home security referrals through affiliated companies. Primerica Advisors is a wrap-fee asset management sponsor and discretionary portfolio manager serving individual, corporate, and charitable clients. The firm employs model-delivery investment strategies managed by unaffiliated asset managers and supports trade execution and custody through Pershing, offering a range of strategic and tactical portfolio models.

ESG / Sustainable investing Tax-loss harvesting Income planning
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