Scottsdale, AZ N Pima Rd Office

Team
Updated today
PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

4,012

Across 1,249 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

15333 N Pima Rd, Suite 305 D

Scottsdale AZ 85260

Advisors at this office

6

Advisors at this office

user avatar

Bruce L

Series 63, Series 65

Scottsdale, AZ

Primerica Advisors

Bruce Laird is a financial advisor with Primerica Advisors in Chattanooga, TN, holding Series 63 and Series 65 licenses and having 20 years of industry experience. He has been associated with Primerica Advisors and Primerica Financial Services since 2005 and with Ventura Foods since 2006. In addition to his advisory role, he is involved in sales of loan products and home security and automation referrals through affiliated companies. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, which offers model-delivery strategies and a limited number of separately managed account options to individual and high-net-worth clients. The firm employs a tiered wrap-fee structure and curates third-party asset managers while maintaining oversight of model offerings.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Bradley L

Series 63, Series 65

Scottsdale, AZ

Primerica Advisors

Bradley Laursen is a financial advisor with Primerica Advisors in Scottsdale, AZ, holding Series 63 and Series 65 credentials and bringing 13 years of industry experience. His work history includes roles at Related Group, Fore Property, PFS Investments Inc., and Alliance Residential, alongside over two decades with Primerica Financial Services. He is involved in sales of investment-related and home-related products through affiliated companies. Primerica Advisors manages a wrap-fee asset management program serving individual, corporate, and charitable clients with model-delivery strategies created by third-party asset managers. The firm supports its advisory services through a large network of advisors and offers various investment models including those with exposure to cryptocurrency ETFs.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Dylan F

Series 65, Series 63

Scottsdale, AZ

Primerica Advisors

Dylan Fundell is a financial advisor with Primerica Advisors in Scottsdale, AZ, holding Series 65 and Series 63 licenses and two years of industry experience. He previously worked with PFS Investments Inc. and Primerica Financial Services and operates an online personal training and health consultation business called FundellFitness. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, delivering advisory services primarily through model-driven portfolio strategies managed by third parties.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Shawn W

Series 63, Series 65

Scottsdale, AZ

Primerica Advisors

Shawn Williams is a financial advisor with Primerica Advisors in Scottsdale, AZ, holding Series 63 and Series 65 licenses and over 10 years of industry experience. He has worked with Primerica Advisors since 2018 and previously with Price Gregory International. Outside of advisory work, Williams is the owner of Revolve, Inc., and serves as an independent consultant for ASQ Consulting. Primerica Advisors sponsors and manages a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm employs model-driven investment strategies managed by third-party asset managers and operates at scale with thousands of advisors and substantial assets under management.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

John P

Series 63, Series 65

Scottsdale, AZ

Primerica Advisors

John Peterson is a financial advisor at Primerica Advisors in Scottsdale, AZ, holding Series 63 and Series 65 licenses with four years of industry experience. Prior to joining Primerica Advisors in 2022, he worked at Honeywell, Inc. for 23 years. Outside of his advisory role, he is involved in the sale of loan products and home-related services through affiliates of Primerica. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap fee structure, focusing on retail clients rather than institutional pension or profit-sharing plans.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Michael B

Series 63

Scottsdale, AZ

Primerica Advisors

Michael Bradbury is a financial advisor with Primerica Advisors in Scottsdale, AZ, holding a Series 63 designation and eight years of industry experience. His work history includes roles at PFS Investments Inc., Primerica Financial Services, Tender Touch LLC, Victorville Valley College, and the San Bernardino County Sheriff. Outside of advisory work, he is involved in sales of loan products and home-related services through affiliates of PFS Investments Inc. Primerica Advisors sponsors a wrap-fee asset management program primarily serving individual investors, including both non-HNW and high-net-worth clients, as well as corporate and charitable clients. The firm employs model-delivery strategies managed by unaffiliated asset managers and offers various portfolio approaches, supported by BNY Mellon Advisors and Pershing for trade execution and custody.

ESG / Sustainable investing Tax-loss harvesting Income planning
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