West Point, GA 3rd Ave Office
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PRIMERICA Advisors
Institution
Firm-wide stats for PRIMERICA Advisors
About
Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.
The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.
Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.
Based on PRIMERICA Advisors
Expertise
Based on PRIMERICA Advisors
Location
718 3rd Ave, Suite 207 A
West Point GA 31833
Advisors at this office
3
Advisors at this office
Michael M
Series 63, Series 65
West Point, GA
Primerica Advisors
Michael Mercer is a financial advisor with Primerica Advisors in West Point, GA, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. He has worked at PFS Investments Inc. since 2002 and Primerica Financial Services since 2001. In addition to his advisory role, Mercer is involved in the sale of loan products and home-related services through affiliated companies. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, offering model-delivery strategies and a limited number of separately managed accounts to individual and high-net-worth clients. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, operating under a tiered wrap-fee structure.
Michael I
Series 63, Series 65
West Point, GA
Primerica Advisors
Michael Ingersoll is a financial advisor with Primerica Advisors who holds Series 63 and Series 65 credentials and has 36 years of industry experience. He has worked with Primerica Financial Services since 1991 and PFS Investments Inc. since 1989. In addition to his advisory role, Ingersoll receives non-investment related compensation through referrals for home security, automation products, and other home-related services. Primerica Advisors manages a wrap-fee asset management program primarily serving individual, corporate, and charitable clients. The firm uses model-delivery strategies overseen by unaffiliated asset managers and supports trade execution and custody through established partners, focusing on advisory services rather than institutional portfolio management.
Tracy B
Series 63, Series 65
West Point, GA
Primerica Advisors
Tracy Bryant is a financial advisor with Primerica Advisors in Atlanta, GA, holding Series 63 and Series 65 licenses and having five years of industry experience. Prior to joining Primerica Advisors in 2020, Bryant worked at Savannah River Nuclear Solutions from 2014 to 2018 and has been associated with Primerica Financial Services since 2008. Outside of advisory work, Bryant is involved in sales of loan products and home-related services through affiliated companies. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm uses a wrap-fee structure and independent due diligence to select third-party asset managers, delegating trading execution to BNY Mellon Advisors.
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