Willoughby, OH Office

Team
Updated today
PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

3,987

Across 1,251 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

36625 Vine St, Ste 1

Willoughby OH 44094

Advisors at this office

5

Advisors at this office

user avatar

Eric W

Series 63

Willoughby, OH

Primerica Advisors

Eric Williams is a financial advisor with Primerica Advisors in Willoughby, OH, holding a Series 63 designation and 16 years of industry experience. His career includes roles at PFS Investments, Inc., SEIU District 1199, and Murtis Taylor. Outside of advising, he serves as a compliance officer for Sunny Day Childcare Center and works as a driver for First Line Transportation. Primerica Advisors manages a wrap-fee asset management program primarily for individual investors, including both non-high-net-worth and high-net-worth clients, along with corporate and charitable clients. The firm uses model-delivery strategies developed by unaffiliated asset managers and operates with approximately 3,698 advisors across 1,829 offices.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Madison C

Series 65, Series 63

Willoughby, OH

Primerica Advisors

Madison Carroll is a financial advisor with Primerica Advisors in Willoughby, OH, holding Series 65 and Series 63 licenses with three years of industry experience. Prior to joining Primerica Advisors, Carroll has worked at K & R Vitello & Associates and Primerica Financial Services. Carroll has also taught at University Schools, Ohio State University, Eastlake North High School, and Willowick Middle School. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm operates at scale with thousands of advisors and offices, delivering advisory services through model-based strategies managed by unaffiliated asset managers and supported by BNY Mellon Advisors and Pershing for trade execution and account custody.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Kimberley V

Series 63

Willoughby, OH

Primerica Advisors

Kimberley Vitello is a financial advisor with Primerica Advisors in Willoughby, Ohio, holding a Series 63 designation and 29 years of industry experience. She has been with Primerica Advisors and Primerica Financial Services since 1996. Outside of her advisory role, she serves as president of K&R Vitello & Associates, Inc., an investment-related business. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, which includes model-delivery strategies and discretionary separately managed account options for individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Richard V

Series 63

Willoughby, OH

Primerica Advisors

Richard Vitello is a financial advisor with Primerica Advisors in Willoughby, OH, holding a Series 63 designation and 29 years of industry experience. He has been with Primerica Advisors since 1996 and with Primerica Financial Services since 1995. Outside of advisory duties, he is involved in sales of home security and automation products through affiliated companies. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-based strategies and discretionary separately managed accounts. The firm employs third-party asset managers and uses a tiered wrap fee structure while maintaining oversight of model selection and implementation.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Austin V

Series 63

Willoughby, OH

Primerica Advisors

Austin Vitello is a financial advisor with Primerica Advisors, holding a Series 63 designation and five years of industry experience. His work history includes roles at Primerica Financial Services and PFS Investments Inc., and he has also been involved with K&R Vitello & Associates. Outside of advisory services, he receives compensation related to sales of loan products and referrals for home security and automation services through affiliated companies. Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm operates at scale with approximately 3,700 advisors and manages about $15.5 billion in assets, delivering advisory services primarily through model-based investment strategies.

ESG / Sustainable investing Tax-loss harvesting Income planning
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