Rochester, MN Office
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Guardian Life
Enterprise
Firm-wide stats for Guardian Life
About
Park Avenue Securities LLC, doing business as Park Avenue® Wealth Management, is a dually registered broker‑dealer and SEC‑registered investment adviser and a wholly owned subsidiary of The Guardian Life Insurance Company of America. The firm serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations and corporate clients with brokerage services, financial planning, retirement plan consulting, and a mix of proprietary and third‑party investment advisory programs.
Advisory relationships can be discretionary or non‑discretionary and use model portfolios provided by in‑house managers, Envestnet, or third‑party strategists; VestWise™ is the firm’s lower‑fee hybrid digital advisory solution that uses Franklin Advisers models and AdvisorEngine technology. Park Avenue typically clears through Pershing, bills asset‑based advisory fees on program accounts, and offers tailored services via IARs including subscription financial planning and ERISA 3(38) plan management options.
Noteworthy features in the ADV that may differ from many peers include the firm’s insurer ownership and the prevalence of IARs who also sell Guardian insurance products, the use of the Dreyfus Insured Deposit Bank Sweep as a default cash sweep (with distributor payments to the firm), access to Fiscalyze (an agent‑owned business‑consulting tool with override compensation), and a parent‑company economic relationship with Hamilton Lane warrants; the brochure discloses these arrangements and other revenue‑sharing practices and also summarizes prior SEC/FINRA enforcement matters related to mutual‑fund share‑class disclosures.
Based on Guardian Life
Expertise
Based on Guardian Life
Location
Rochester MN
Advisors at this office
3
Advisors at this office
Morgan K
Series 66
Rochester, MN
Guardian Life
Morgan Krakowski is a financial advisor with Primerica Advisors and holds a Series 66 designation. Morgan has experience working with Park Avenue Securities and Guardian Life Insurance Company. Prior to his current roles, he was associated with Hegland Mainz Financial and has an educational background connected to Gustavus Adolphus College. Park Avenue Securities LLC serves a broad retail client base, including individual and high-net-worth investors, charitable organizations, and corporate clients. The firm offers both brokerage and advisory services, utilizing proprietary and third-party investment strategies across multiple platforms.
James H
Series 63, Series 65
Rochester, MN
Guardian Life
James Hegland is a financial advisor with Primerica Advisors in Rochester, MN, holding Series 63 and Series 65 licenses and with 34 years of industry experience. He has been with Primerica Advisors and Guardian Life Insurance Company since 2014. Outside of his advisory work, he holds the title of Knight Grand Cross in the Equestrian Order of the Holy Sepulchre of Jerusalem. Primerica Advisors serves a broad retail client base, including individual and high-net-worth investors, charitable organizations, and corporate clients, offering brokerage and fee-based advisory services along with financial and business consulting. The firm employs a range of investment strategies through proprietary and third-party managers and supports various account-level solutions such as securities-based lending and donor-advised funds.
Anna M
Series 66
Rochester, MN
Guardian Life
Anna Maxon is a financial advisor with Park Avenue Securities, a subsidiary of Guardian Life Insurance Company of America. She holds a Series 66 designation and has five years of industry experience. Prior to her current role, she has been affiliated with Guardian Life since 2011. Outside of her advisory work, she volunteers as a communications coordinator for Little Flowers and is involved with Maxon Family Cremation and Life Celebrations, LLC. Park Avenue Securities serves individuals, pension and profit-sharing plans, charitable organizations, and corporate clients with brokerage services, financial planning, and a range of investment advisory programs. The firm offers discretionary and non-discretionary advisory relationships and leverages both in-house and third-party investment models.
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