Prince Asset Management, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$134,309,000
Clients
134
Advisors
3
of 3 employees
About
Prince Asset Management provides discretionary investment management to individuals and small businesses, offering portfolio construction, monitoring, personalized asset allocations, and securities selection across equities, mutual funds, ETFs, fixed income, REITs, and ADRs. The firm reports $137.7 million in discretionary assets under management and has established a $500,000 portfolio minimum for new advisory engagements.
The firm’s investment approach relies primarily on fundamental analysis and a long-term purchase orientation, with occasional short-term trading when suitability dictates, and implements strategies through discretionary authority with quarterly reviews and annual formal portfolio reviews. Prince Asset Management uses Schwab Advisor Services as its primary custodian, performs household billing and direct fee debits, and allows clients to impose investment restrictions on their accounts.
Distinctive features include that two of the three investment adviser representatives are practicing certified public accountants who continue to operate active tax and accounting practices, and the firm recently raised its portfolio minimum—both factors that shape its service model and client interactions. Although the brochure identifies high‑net‑worth individuals as a potential client type, the firm’s reported client composition indicates an absence of high‑net‑worth households, a profile that is uncommon among similarly supported advisory firms.
Client services
Expertise
Occupation focus
Fee options
$500,000+: 1.0% annually
Account minimum: $500,000
Main office
2033 Main Street, Suite 303
Sarasota FL 34237
Advisors at this office
3
Most active in
Florida
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Katie H
Series 65
Sarasota, FL
Prince Asset Management, Inc.
Katie Hall is a Series 65-licensed advisor at Prince Asset Management, Inc. with one year of experience in financial advisory. She is also a partner and CPA accountant at Magill Stochl & Hall CPAs LLC, a firm providing tax and accounting services to individuals and businesses. Prince Asset Management is a small, advisor-led firm that offers discretionary portfolio management to individual and small business clients, focusing on fundamental analysis and a mix of long-term growth and income strategies. The firm manages $122.7 million in discretionary assets across approximately 132 client relationships.
Richard C
Series 63, Series 65
Sarasota, FL
Prince Asset Management, Inc.
Richard Czerniak is a financial advisor with Prince Asset Management, Inc. in Sarasota, FL, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with Prince Asset Management since 1998. Prince Asset Management is a small, advisor-led firm specializing in discretionary portfolio management for individual and small business clients. The firm focuses on fundamental analysis and employs a mix of long-term growth and income strategies, with flexibility for short-term trades, managing approximately $122.7 million in discretionary assets across 132 client relationships.
Melissa S
Series 65
Sarasota, FL
Prince Asset Management, Inc.
Melissa Stochl is a Series 65-licensed advisor at Prince Asset Management, Inc. with four years of industry experience. She is also a managing member of Magill & Stochl CPAs, LLC and the sole member of Melissa M Stochl, CPA, LLC, both CPA firms providing tax and accounting services. Prince Asset Management is a small, advisor-led firm offering discretionary portfolio management to individual and small business clients. The firm employs fundamental analysis with a blend of long-term growth and income strategies, managing approximately $122.7 million in assets across 132 client relationships.
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