Ankeny, IA Office

Team
Updated today
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Principal Advised Services

Multi-team

Firm-wide stats for Principal Advised Services

Total advisors

246

Across 115 offices

Clients per advisor

94 Very High

Avg AUM per client

$61,426 Very Low

HNW client ratio

0% Very Low

About

Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering non‑discretionary recommendations (including savings rate guidance, point‑in‑time fund recommendations, distribution/rollover advice and a subscription financial‑planning service) and a discretionary, wrap‑fee investment management program called SimpleInvest. The firm serves participants in employer plans recordkept by Principal Financial Group as well as other retail clients and prospective retail clients.

The firm’s advice blends third‑party methodology and proprietary models: Morningstar powers Target My Retirement and several participant‑level tools, while SimpleInvest uses algorithmic model portfolios and discretionary trading supported by Principal Asset Management and Apex as the clearing custodian. Advice and model settings are informed by client profile information and a risk tolerance questionnaire, and Principal Advised Services relies on governance committees and a dedicated supervision team to review and approve recommendations and model changes; nondiscretionary advice generally requires client reengagement for updates.

What distinguishes Principal Advised Services from many peers is its membership in the Principal Financial Group family and the operational integration with affiliated entities — including Principal Bank, Principal Life Insurance Company, Principal Asset Management, and an affiliated broker‑dealer (PSI) — which enables access to proprietary mutual funds, bank products and affiliated trading or model services. Those affiliations create revenue and referral overlaps (the firm both pays and receives referral fees and discloses conflicts tied to affiliated products), and the brochure describes specific mitigation controls such as levelized fees, supervision reviews, and committee governance to address those conflicts.

Based on Principal Advised Services

Expertise

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting

Based on Principal Advised Services

Occupation focus

Retired

Based on Principal Advised Services

Location

Ankeny IA

Advisors at this office

4

Advisors at this office

user avatar

Nicholas T

Series 66

Ankeny, IA

Principal Advised Services

Nicholas Tremain is a financial advisor with Principal Advised Services holding a Series 66 designation and two years of industry experience. His prior experience includes positions at Principal Life Insurance Company, Principal Financial Services, the Federal Deposit Insurance Corporation, and service in the United States Air Force. He also holds roles within Principal as a retirement consultant and assistant vice president for advice, education, and sales. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients through a combination of non-discretionary recommendations and a discretionary wrap-fee investment management program. The firm integrates proprietary models and third-party methodologies and operates within the Principal Financial Group family, offering access to affiliated products and services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Jacob B

Series 63, Series 66

Ankeny, IA

Principal Advised Services

Jacob Bergman is a financial advisor with Principal Advised Services, holding Series 63 and Series 66 credentials and four years of industry experience. He has worked across multiple entities within the Principal Financial Group since 2022, including roles at Principal Bank and Principal Life Insurance Company. Bergman’s current position involves providing one-on-one investment advice to retirement plan participants regarding their distribution options. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm combines third-party methodologies with proprietary models to deliver both non-discretionary recommendations and a discretionary investment management program, leveraging its affiliation with Principal Financial Group to provide integrated product access and operational support.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Jacob G

Series 66

Ankeny, IA

Principal Advised Services

Jacob Green is a financial advisor with Principal Advised Services in Ankeny, IA, holding a Series 66 credential with one year of industry experience. Prior to joining Principal, he worked in the renewable energy sector, including roles at Chevron Renewable Energy Group and Renewable Energy Group. At Principal, he provides one-on-one investment advice to retirement plan participants and supports sales of bank deposit products through Principal Bank. Principal Advised Services delivers investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies and proprietary models. The firm is part of the Principal Financial Group family, offering access to affiliated products and a range of discretionary and non-discretionary investment solutions.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Holly H

Series 63, Series 66

Ankeny, IA

Principal Advised Services

Holly Haaland is a financial advisor with Principal Advised Services in Ankeny, IA, holding Series 63 and Series 66 credentials and possessing nine years of industry experience. She has held various roles within the Principal Financial Group family, including positions at Principal Bank, Principal Financial Services, and Principal Life Insurance Company. Her advisory activities include providing investment recommendations to retirement plan participants regarding distribution options. Principal Advised Services delivers investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm offers both non-discretionary recommendations and a discretionary wrap-fee investment management program, combining third-party tools and proprietary models while leveraging its affiliation with Principal Financial Group for operational integration and access to proprietary products.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
View complete list of advisors at this office
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