Des Moines, IA 9th St logo

Des Moines, IA 9th St Office

Team
Updated today
Principal Advised Services logo

Principal Advised Services

Multi-team

Firm-wide stats for Principal Advised Services

Total advisors

249

Across 117 offices

Clients per advisor

93 Very High

Avg AUM per client

$61,426 Very Low

HNW client ratio

0% Very Low

About

Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering non‑discretionary recommendations (including savings rate guidance, point‑in‑time fund recommendations, distribution/rollover advice and a subscription financial‑planning service) and a discretionary, wrap‑fee investment management program called SimpleInvest. The firm serves participants in employer plans recordkept by Principal Financial Group as well as other retail clients and prospective retail clients.

The firm’s advice blends third‑party methodology and proprietary models: Morningstar powers Target My Retirement and several participant‑level tools, while SimpleInvest uses algorithmic model portfolios and discretionary trading supported by Principal Asset Management and Apex as the clearing custodian. Advice and model settings are informed by client profile information and a risk tolerance questionnaire, and Principal Advised Services relies on governance committees and a dedicated supervision team to review and approve recommendations and model changes; nondiscretionary advice generally requires client reengagement for updates.

What distinguishes Principal Advised Services from many peers is its membership in the Principal Financial Group family and the operational integration with affiliated entities — including Principal Bank, Principal Life Insurance Company, Principal Asset Management, and an affiliated broker‑dealer (PSI) — which enables access to proprietary mutual funds, bank products and affiliated trading or model services. Those affiliations create revenue and referral overlaps (the firm both pays and receives referral fees and discloses conflicts tied to affiliated products), and the brochure describes specific mitigation controls such as levelized fees, supervision reviews, and committee governance to address those conflicts.

Based on Principal Advised Services

Expertise

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting

Based on Principal Advised Services

Occupation focus

Retired

Based on Principal Advised Services

Location

710 9th St

Des Moines IA 50392

Advisors at this office

7

Advisors at this office

user avatar

Jagar V

Series 66

Des Moines, IA

Principal Advised Services

Jagar Vanderheiden is a financial advisor with Principal Advised Services in Des Moines, IA. He holds the Series 66 designation and has one year of industry experience. His prior work includes roles at Principal Bank, Principal Life Insurance Company, and Principal Securities, Inc. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients through both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates proprietary and third-party tools, serving clients with solutions supported by its affiliation with Principal Financial Group and related entities.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Rachel W

Series 63, Series 65

Des Moines, IA

Principal Advised Services

Rachel Waldo is a financial advisor with Principal Advised Services in Des Moines, IA, holding Series 63 and Series 65 credentials and bringing 23 years of industry experience. She has worked with various entities within Principal Financial Group since 2004. Outside of her advisory role, she is a board member for the Lake Panorama Association and is involved in local community activities including photography for Central Iowa Publishing and administrative support at a dance studio. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary investment management program. The firm integrates third-party and proprietary methodologies and operates within the Principal Financial Group family, enabling access to affiliated products and trading services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

George W

Series 63, Series 66

Des Moines, IA

Principal Advised Services

George Wilson is a financial advisor with Principal Advised Services in Des Moines, IA. He holds Series 63 and Series 66 licenses and has six years of industry experience. His prior roles include positions at Wells Fargo Clearing Services and Principal Life Insurance Company. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm combines third-party and proprietary methodologies and operates as part of the Principal Financial Group family, which includes affiliated entities that support its range of investment products and services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Charlie S

Series 66

Des Moines, IA

Principal Advised Services

Charlie Schettler is a financial advisor with Principal Advised Services in Des Moines, IA. He holds a Series 66 designation and has recently entered the industry, beginning his advisory career in 2026. His prior experience includes roles at Principal Bank, Principal Life Insurance Company, Principal Securities, Inc., and work with the YMCA of the USA and Carlisle School District. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm offers both non-discretionary recommendations and a discretionary wrap-fee management program, leveraging proprietary models and third-party methodologies within the Principal Financial Group family of companies.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Maura A

Series 63, Series 66

Des Moines, IA

Principal Advised Services

Maura Allen is a financial advisor at Principal Advised Services with 13 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at various Principal entities since 2013. Outside of her advisory role, she has been involved in Mary Kay sales since 2013. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm leverages third-party methodologies alongside proprietary models and benefits from its integration within the Principal Financial Group family.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Ryan M

Series 63, Series 66

Des Moines, IA

Principal Advised Services

Ryan Myers is a financial advisor at Principal Advised Services in Des Moines, IA, with nine years of industry experience. He holds the Series 63 and Series 66 licenses. His previous experience includes roles at Cuna Brokerage Services and the US Air Force. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm combines third-party methodologies and proprietary models to provide both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Isaac H

Series 66

Des Moines, IA

Principal Advised Services

Isaac House is a financial advisor at Principal Advised Services in Des Moines, IA, holding the Series 66 designation with one year of industry experience. He has held roles within Principal’s affiliated entities, including Principal Bank and Principal Life Insurance Company, since 2025. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering a combination of non-discretionary recommendations and a discretionary investment management program. The firm utilizes a blend of third-party and proprietary models and is part of the Principal Financial Group, enabling operational integration with affiliated financial entities.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
View complete list of advisors at this office
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