Tampa, FL Office

Joshua Hurt is a financial advisor with Principal Advised Services in Tampa, FL, holding Series 63 and Series 66 licenses. He has two years of industry experience, including prior roles at Merrill and involvement with V-Group (Trufit Gym). Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm integrates third-party and proprietary models within the Principal Financial Group family, serving clients through a combination of algorithmic portfolios and governance oversight.

Jonathan Dahl is a financial advisor with Principal Advised Services in Tampa, FL, holding Series 63 and Series 66 licenses and five years of industry experience. He has worked at firms including TD Ameritrade, Charles Schwab, and various Principal Financial Group entities. In his role at Principal Advised Services, he provides one-on-one investment advice to retirement plan participants regarding distribution options. Principal Advised Services offers investment advice primarily to retirement plan participants and retail IRA clients, combining third-party methodology with proprietary models to deliver both non-discretionary recommendations and a discretionary investment management program. As part of the Principal Financial Group family, the firm integrates services across affiliated entities, providing access to proprietary funds and banking products.