Amherst, NY Corporate Pkwy Office

Team
Updated today
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Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,463

Across 571 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

100 Corporate Pkwy, Ste 118

Amherst NY 14226

Advisors at this office

10

Advisors at this office

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Jonathan D

CFP®, Series 66

Amherst, NY

Principal Financial Services

Jonathan Donatelli is a CFP® professional with 24 years of industry experience, currently with Principal Financial Services. He has held roles at Principal Securities Inc., Wealth Management Services LLC, Principal Life Insurance Company, and Uvest Financial Services Group. Outside of his advisory work, he is involved in insurance activities related to fixed life, disability income, and long-term care insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers financial planning, retirement consulting, and access to third‑party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Michael H

Series 66

Amherst, NY

Principal Financial Services

Michael Hadley is a financial advisor with Principal Financial Services, holding a Series 66 designation and six years of industry experience. His background includes roles at Citigroup, Raymond James Financial Services, and Ritter Insurance Marketing. Outside of finance, he works part-time as a bookkeeper for a family-run carpentry business. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement consulting, and access to third-party money manager solutions, with investment implementation generally managed on a discretionary basis by those managers.

Retired Founder/Business Owner
user avatar

Richard G

Series 66

Amherst, NY

Principal Financial Services

Richard Gruszewski is a financial advisor with Principal Financial Services, holding a Series 66 designation and eight years of industry experience. His prior work includes roles at Bristol ID, FSP Advisors, Leigh Baldwin & Co., Axa Advisors LLC, and Xerox. He is also engaged in outside sales related to life, disability, annuities, health, long-term care, dental, Medicare, and medical insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions, with investment implementation typically carried out on a discretionary basis by these managers.

Retired Founder/Business Owner
user avatar

Melissa B

Series 63

Amherst, NY

Principal Financial Services

Melissa Bertrand is a financial advisor with Principal Financial Services in Amherst, NY, holding a Series 63 designation and nine years of industry experience. She has worked with Principal Life Insurance and its affiliated entities since 2015 and also spent several years with Wealth Management Services LLC. Outside of her advisory work, she serves on the board of the Richard Knights-Sue Kaderli Memorial Fund, where she participates in event planning, fundraising, community outreach, and media relations. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Paul P

CFP®, Series 63

Amherst, NY

Principal Financial Services

Paul Podsiadlo is a financial advisor with Principal Financial Services and holds the CFP® and Series 63 designations. He has 43 years of industry experience, including roles at Principal Life Insurance since 2017 and Principal Securities Inc. since 2016. Outside of his advisory work, Paul serves as chairman of the board at Fourteen Holy Helpers RC Church and is co-owner of PKM Employee Services LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, and corporations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Dominic P

Series 63

Amherst, NY

Principal Financial Services

Dominic Pellicano is a financial advisor with Principal Financial Services, holding a Series 63 designation and 33 years of industry experience. He has worked at Principal Securities Inc. since 2016 and has been involved with Wealth Management Services LLC and Principal Life Insurance Company for over a decade. Outside of his advisory work, he serves on the board of the Buffalo Launch Club, where he participates in monthly financial and operational reviews. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions under multiple arrangement structures.

Retired Founder/Business Owner
user avatar

Matthew S

Series 63, Series 66

Amherst, NY

Principal Financial Services

Matthew Slovick is a financial advisor with Principal Financial Services in Amherst, NY, holding Series 63 and Series 66 licenses and having 14 years of industry experience. His prior work includes roles at LPL Financial, Northwest Bank, Key Investment Services LLC, and KeyBank. He is also involved in outside sales of life, disability, annuities, health, long-term care, dental, Medicare, and medical insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm’s advisory offerings include direct advisory programs, financial planning, and access to third-party money managers through various arrangements, with investment implementation generally carried out on a discretionary basis by third-party managers.

Retired Founder/Business Owner
user avatar

Benjamin K

Series 63, Series 65

Amherst, NY

Principal Financial Services

Benjamin Kopp is a financial advisor with Principal Financial Services in Amherst, NY, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. His career includes roles at Principal Securities Inc, Principal Life Insurance Company, Valic Financial Advisors, and Massachusetts Mutual Life Insurance Company. He is a co-owner of PKM Employee Services LLC, an entity established to facilitate payments to private staff. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory approach emphasizes direct advisory programs, financial planning, and access to third-party money manager solutions under both adviser and promoter arrangements.

Retired Founder/Business Owner
user avatar

Christopher M

Series 63

Amherst, NY

Principal Financial Services

Christopher Midecke is a financial advisor with Principal Financial Services in Amherst, NY, holding a Series 63 designation and 15 years of industry experience. He has been with Principal Securities and Principal Life Insurance Company since 2016. Outside of his advisory role, Midecke coaches a traveling soccer team for the Clarence Soccer Club. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed accounts.

Retired Founder/Business Owner
user avatar

Ryan F

Series 63, Series 65

Amherst, NY

Principal Financial Services

Ryan Flore is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 credentials and eight years of industry experience. His prior work includes roles at Equitable Advisors and Principal Securities Inc. Outside of his advisory work, he serves as a board member for Art Services Inc. and co-owns a members-only boat club in Western New York. Principal Securities provides brokerage and advisory services to a wide range of clients, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money managers through various investment and promoter arrangements.

Retired Founder/Business Owner
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