Bakersfield, CA California Ave Office

Team
Updated today
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Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,467

Across 577 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

4900 California Ave, Ste 120 B

Bakersfield CA 93309

Advisors at this office

5

Advisors at this office

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Jason B

Series 63, Series 66

Bakersfield, CA

Principal Financial Services

Jason Boyd is a financial advisor with Principal Financial Services in Bakersfield, CA, holding Series 63 and Series 66 licenses and 12 years of industry experience. His previous work includes roles at Northwestern Mutual and Farmers Insurance. He also maintains a financial representative role involving life, disability, and long-term care insurance, as well as annuities. Principal Securities offers brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm provides financial planning, retirement consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Cutter A

Series 66

Bakersfield, CA

Principal Financial Services

Cutter Amos is a financial advisor with Principal Financial Services, holding a Series 66 designation and 10 years of industry experience. His career includes roles at True Legacy Financial & Insurance Services, Principal Life Insurance Co., The Prudential Insurance Company of America, Sagepoint Financial, JP Morgan Securities, and Edward Jones. He is involved in the sales and service of fixed life insurance products, including fixed annuities, disability insurance, long-term care, and group benefits. Principal Securities provides brokerage and registered investment advisory services to a diverse client base ranging from individual investors to corporate and charitable entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions, implementing investment strategies primarily on a discretionary basis through these managers.

Retired Founder/Business Owner
user avatar

Janet E

Series 63, Series 65

Bakersfield, CA

Principal Financial Services

Janet Elliott is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 credentials and 19 years of industry experience. She has been associated with Principal Life Insurance Company and Principal Securities Inc. since 2006. In addition to her advisory role, she also sells and services individual and group health insurance through various carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Rupert G

Series 66

Bakersfield, CA

Principal Financial Services

Rupert Gregorio is a financial advisor with Principal Financial Services in Bakersfield, CA, holding a Series 66 designation and over 25 years of industry experience. He has worked at Principal Securities Inc. since 2017 and previously held roles at Principal Life Insurance Company and Unionbanc Investment Services. Gregorio is also a co-owner of En8 Digital, Inc., a business unrelated to investments. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Renante C

Series 66

Bakersfield, CA

Principal Financial Services

Renante Cadiz is a financial advisor with Principal Financial Services, holding a Series 66 designation and seven years of industry experience. He has worked at Principal Securities Incorporated and Principal Life Insurance Company since 2019, following seven years of self-employment. Outside of his advisory role, Cadiz serves as a board member and head deacon of the Church of Christ (Iglesia Ni Cristo) in Bakersfield, CA. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs through advisory and promoter arrangements.

Retired Founder/Business Owner
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