Carlsbad, CA Office

Maricela Ponce Zamalloa is a financial advisor at Principal Financial Services with 27 years of industry experience. She holds the Series 63 and Series 66 credentials and has been with Principal Securities Inc. and Principal Life Insurance since 2000. In addition to her advisory role, she serves as a bank officer to support and manage Principal retirement plan account relationships. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation often handled on a discretionary basis by TPMMs.

Richard Love II is a financial advisor with Principal Financial Services based in Carlsbad, CA, holding Series 63 and Series 65 licenses and 15 years of industry experience. His career includes roles at Kepha Wealth and Benefits Management, WestCorp Financial and Insurance Services, and Principal-affiliated companies. Outside of financial services, he is involved in equipment sales through Lionheart Enterprises, selling dash cams and solar generators. Principal Financial Services provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money managers under various arrangements.

Nicole Trakimas is a CFP® professional with one year of industry experience, currently serving as a financial advisor at Principal Financial Services. Her prior work includes a one-year tenure at Edward Jones and over a decade at the Financial Industry Regulatory Authority. Outside of finance, she has been involved with Carruth Cellars Winery, where she occasionally assists with grape crushing, bottling, and tasting room activities as a hobby. Principal Financial Services offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory approach features direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through both adviser and promoter arrangements.

Michael Affleck is a financial advisor with Principal Financial Services in Carlsbad, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been associated with multiple entities including 6Pillars Financial Services, Principal Life Insurance Company, Principal Securities Inc., and owns MHA Holdings, LLC dba Tetra Group, Ltd., a business involved in group and property insurance. He also works as a broker in group benefits and as an agent in fixed insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty U.S. military personnel abroad. The firm’s advisory services include financial planning, retirement plan consulting, and third-party money manager programs offered under various advisory and promoter arrangements.