Downers Grove, IL Office

Team
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Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,468

Across 574 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

3333 Finley Rd Ste 500

Downers Grove IL 60515

Advisors at this office

24

Advisors at this office

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Erik H

Series 66

Downers Grove, IL

Principal Financial Services

Erik Hoeflinger is a financial advisor with Principal Financial Services in Downers Grove, IL, holding a Series 66 designation with two years of industry experience. His prior work includes roles at Principal Securities and Principal Life Insurance, along with time spent in full-time education and various positions outside the financial industry. He is also involved in outside insurance sales, focusing on fixed annuities and life, disability, and long-term care insurance products through multiple carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Michael M

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Michael Muersch is a financial advisor with Principal Financial Services in Downers Grove, IL, holding Series 63 and Series 65 credentials and 18 years of industry experience. He has been with Principal Securities Inc. since 2016 and with Principal Life Insurance Company since 2008. He is also involved in health and fixed life insurance brokerage activities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Kevin M

ChFC®, Series 63, Series 66

Downers Grove, IL

Principal Financial Services

Kevin Mc Kay is a financial advisor with Principal Financial Services, holding the ChFC® designation along with Series 63 and Series 66 licenses. He has three years of industry experience, with prior roles at Northwestern Mutual, New York Life, and LPL Enterprise. Outside of his advisory work, he has engaged in fixed life insurance and long-term care insurance sales. Principal Securities offers brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and charitable organizations. The firm provides financial planning, retirement consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Kevin M

Series 65, Series 63

Downers Grove, IL

Principal Financial Services

Kevin Martin is a financial advisor with Principal Financial Services, holding Series 65 and Series 63 licenses and five years of industry experience. His work background includes roles at Principal Life Insurance Company and Principal Securities, Inc., as well as positions in education and other fields. Principal Securities provides brokerage and registered investment advisory services to a diverse clientele, including individual investors, retirement plans, trusts, estates, and corporate entities. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Snigdha A

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Snigdha Adhikari is a financial advisor at Principal Financial Services with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has worked previously at firms including The Prudential Insurance Company of America and Aegis Capital Corp. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Michael B

Series 66

Downers Grove, IL

Principal Financial Services

Michael Beach is a financial advisor with Principal Financial Services holding a Series 66 credential. He has recently entered the financial services industry, with prior experience across various sectors including logistics and insurance. Principal Securities offers brokerage and registered investment advisory services to a diverse client base that includes individual investors, retirement plans, trusts, and charitable organizations. The firm emphasizes direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Mark H

ChFC®, Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Mark Hughes is a financial advisor with Principal Financial Services in Downers Grove, IL, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 38 years of industry experience, including roles at Hughes Financial since 2000 and positions at Principal Life Insurance Company and Principal Securities INC dating back to the late 1980s. In addition to advisory services, he is involved in selling and servicing fixed life, fixed annuities, and health insurance products through an outside insurance business. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, businesses, and active-duty military personnel overseas. The firm offers financial planning, retirement consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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James F

Series 66

Downers Grove, IL

Principal Financial Services

James Follstad is a financial advisor with Principal Financial Services who holds a Series 66 designation and has 18 years of industry experience. His career includes roles at Union Financial Inc. and Washington Avenue Advisors, alongside a long tenure with Principal Securities Inc. and Principal Life Insurance Co. He is involved in outside business activities related to group benefits and fixed insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Brian E

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Brian Ellerman is a financial advisor with Principal Financial Services in Downers Grove, IL, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. He has been with Principal Securities and Principal Life Insurance Co since 2015. Ellerman serves on the board of the Kenilworth Community Fund, a nonprofit that raises donations for local community organizations. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under both adviser and promoter arrangements.

Retired Founder/Business Owner
user avatar

Jorge S

CFP®, Series 63, Series 66

Downers Grove, IL

Principal Financial Services

Jorge Seda Rivera is a financial advisor with Principal Financial Services, holding a CFP® designation and 26 years of industry experience. He has worked at Principal Securities Inc and Principal Life Insurance Company since 2020, following prior roles at The Huntington Investment Company and PNC Investments. Outside of financial advising, he manages behavioral health practice management businesses, providing administrative and consulting support. Principal Securities offers brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services emphasize direct advisory programs, financial planning, and access to third-party money manager solutions, with investment implementation generally carried out on a discretionary basis by these managers.

Retired Founder/Business Owner
user avatar

Nikola P

Series 66, Series 63

Downers Grove, IL

Principal Financial Services

Nikola Plavsic is a financial advisor at Principal Financial Services with Series 66 and Series 63 licenses and two years of industry experience. His prior roles include positions at J.P. Morgan Securities LLC, JP Morgan Chase Bank, and LPL Enterprise LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Themi P

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Themi Pieropoulos is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has worked with Principal Financial Services since 2016 and has been affiliated with Principal Life Insurance Company since 2012. Pieropoulos also maintains a fixed insurance agent role focused on life and health products. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Philip B

Series 66

Downers Grove, IL

Principal Financial Services

Philip Brines is a financial advisor with Principal Financial Services holding a Series 66 designation and two years of industry experience. His prior work includes roles at LPL Enterprise and The Prudential Insurance Company of America. Outside of his advisory work, he is a musician and drummer with Orchestra 33 Entertainment, a position he has held since 1998. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, and access to third-party money managers through both adviser and promoter arrangements.

Retired Founder/Business Owner
user avatar

Violet G

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Violet Gesing Alicea is a financial advisor with Principal Financial Services in Downers Grove, IL, holding Series 63 and Series 65 designations and bringing 26 years of industry experience. She has worked with Principal Life Insurance Company and Princor Financial Services Corporation since 2001. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Sal T

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Sal Tabuena is a financial advisor with Principal Financial Services in Downers Grove, IL, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He has worked with Principal Life Insurance Company since 1998 and Principal Securities Inc since 1994. Outside of his advisory role, he is a director and partner at Principal Consulting Group LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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