Fargo, ND Office

Team
Updated today
Principal Financial Services logo

Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,466

Across 575 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

4334 18th Ave S Ste 103

Fargo ND 58103

Advisors at this office

5

Advisors at this office

user avatar

Jamey P

Series 63, Series 65

Fargo, ND

Principal Financial Services

Jamey Pesek is a financial advisor at Principal Financial Services with 16 years of industry experience. He holds Series 63 and Series 65 designations and has been with Principal Securities Inc. since 2016. Outside of advisory work, he is a partner in TRI-J Partners, LLC, an entity that manages shared leased office space and related expenses. Principal Securities provides brokerage and registered investment advisory services to individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Brady L

Series 66

Fargo, ND

Principal Financial Services

Brady Leach is a financial advisor with Principal Financial Services in Fargo, ND, holding a Series 66 designation and two years of industry experience. His prior work includes roles at Principal Securities, Principal Life Insurance Company, and insurance-related activities, including writing various individual and group insurance products. He also works as a 1099 contractor supporting another Principal advisor. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, offering financial planning, retirement consulting, and access to third-party money manager programs under multiple advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Jessica W

Series 63, Series 65

Fargo, ND

Principal Financial Services

Jessica Westgard Larson is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. She has been associated with Principal Life Insurance Company since 2007 and Principal Securities Inc since 1999. Outside of her advisory role, Larson serves as an adjunct faculty member directing the handbell choir at Concordia College and holds board positions with the St. John Foundation, the Red River Valley Estate Planning Council, and the North Dakota chapter of NAIFA, where she was elected State President for 2026. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors and various institutional entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions through both adviser and promoter arrangements.

Retired Founder/Business Owner
user avatar

Matthew H

Series 66

Fargo, ND

Principal Financial Services

Matthew Herbranson is a financial advisor at Principal Financial Services in Fargo, ND, holding a Series 66 designation with one year of industry experience. Prior to joining Principal, he worked at Johnson Brothers Liquor Company and was affiliated with Principal Life Insurance Co and Principal Securities Inc. He also provides support as a 1099 contractor to another advisor within Principal and is involved in sales of various insurance products. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services emphasize direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers through various investment adviser and promoter arrangements.

Retired Founder/Business Owner
user avatar

Josh K

Series 63, Series 65

Fargo, ND

Principal Financial Services

Josh Kraft is a financial advisor with Principal Financial Services in Fargo, ND, holding Series 63 and Series 65 licenses and 12 years of industry experience. He has worked with Principal Securities Inc. since 2016 and Principal Life Insurance Company since 2013. Outside of his advisory role, Kraft is a co-owner of Tri-J Partners LLC, an entity managing shared leased office space in Fargo. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions, with investment implementation typically carried out by third-party managers on a discretionary basis.

Retired Founder/Business Owner
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