Fresno, CA Office

Team
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Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,467

Across 580 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

1010 W Alluvial Ave, Ste 111

Fresno CA 93711

Advisors at this office

13

Advisors at this office

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Jeffrey K

Series 66

Fresno, CA

Principal Financial Services

Jeffrey King is a financial advisor with Principal Financial Services in Fresno, CA, holding a Series 66 designation and two years of industry experience. Prior to joining Principal Life Insurance Co and Principal Securities in 2026, he worked at Edward Jones from 2023 to 2025 and was involved with The King's Corner Ministries from 2020 to 2023. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and active-duty military personnel abroad. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Kevin S

CFP®, ChFC®, Series 63, Series 65

Fresno, CA

Principal Financial Services

Kevin Sullivan is a CFP® and ChFC® affiliated with Principal Financial Services, with 31 years of industry experience. He currently works at Central Valley Strategic Wealth Management and has held roles at Principal Life Insurance Company and Principal Securities Inc. Sullivan owns a condo that he rents at a below-market rate to a longtime friend who is also his client. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Bronson B

Series 66

Fresno, CA

Principal Financial Services

Bronson Booth is a financial advisor with Principal Financial Services in Fresno, CA, holding a Series 66 designation and having two years of industry experience. His prior work history includes roles at Edward Jones and various energy and hospitality firms. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through advisory and promoter arrangements.

Retired Founder/Business Owner
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William G

ChFC®, Series 63, Series 65

Fresno, CA

Principal Financial Services

William Griffith is a financial advisor with Principal Financial Services based in Fresno, CA, holding the ChFC® designation as well as Series 63 and Series 65 licenses. He has 49 years of industry experience, including long-term roles at Principal Securities and Principal Life Insurance since 1986, and has served as Vice President at Central Valley Strategic Wealth Management. Principal Securities offers brokerage and registered investment advisory services to a diverse client base including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Lisa H

Series 63, Series 65

Fresno, CA

Principal Financial Services

Lisa Hennesay is a financial advisor with Principal Financial Services in Fresno, CA, holding Series 63 and Series 65 credentials and with 30 years of industry experience. She has worked at Principal Life Insurance Company since 2014 and at Principal Securities Inc. since 2008, while also leading Central Valley Strategic Wealth Management & Insurance Services as a financial advisor since 2017. Her background includes roles in insurance sales and retirement services. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and corporations. The firm’s advisory services emphasize direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Patrick H

Series 66

Fresno, CA

Principal Financial Services

Patrick Houston is a financial advisor at Principal Financial Services with a Series 66 designation and one year of industry experience. His prior work includes roles at Principal Securities, Principal Life Insurance Company, Hoodwink Consulting LLC, and several other firms across technology, consulting, and brewing sectors. Outside of finance, he has experience in entrepreneurial ventures such as Full Circle Brewing and 101Voice. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Anthony P

Series 63, Series 65

Fresno, CA

Principal Financial Services

Anthony Palermo is a financial advisor with Principal Financial Services in Fresno, CA, holding Series 63 and Series 65 licenses and 35 years of industry experience. He has been with Principal Securities Inc. since 2016 and with Principal Life Insurance Company since 2013. Palermo serves as Treasurer for the Mansionette County Estates Homeowners Association. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Robert C

Series 63, Series 65

Fresno, CA

Principal Financial Services

Robert Cozzi Jr. is a financial advisor with Principal Financial Services in Fresno, CA, holding Series 63 and Series 65 licenses and 22 years of industry experience. He has worked with Principal Life Insurance Company since 2004 and joined Central Valley Strategic Wealth Management in 2024. Outside of his advisory work, he volunteers as a referee for the Clovis Junior Soccer League. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

William G

Series 66

Fresno, CA

Principal Financial Services

William Griffith is a financial advisor with Principal Financial Services in Fresno, CA, holding a Series 66 designation and three years of industry experience. Prior to joining Principal, he was self-employed from 2018 to 2022 and worked in education from 2000 to 2018. He is a shareholder of Central Valley Strategic Wealth Management, an entity that manages business operations and staff. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Jake B

Series 66

Fresno, CA

Principal Financial Services

Jake Boust is a financial advisor with Principal Financial Services holding a Series 66 designation. He has been with Principal Securities and Principal Life Insurance Co. since 2025. Prior to his current roles, he worked at True Legacy Financial, Pardini's Catering Services, and Valley Wide Beverage, among other positions. He also holds an insurance agent role involving the sales and service of fixed life, fixed annuities, disability insurance, long-term care, property and casualty, health, and group benefits. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

David I

ChFC®, Series 63, Series 66

Fresno, CA

Principal Financial Services

David Izat is a financial advisor at Principal Financial Services with 31 years of industry experience. He holds the ChFC® designation as well as Series 63 and Series 66 licenses. His prior experience includes over two decades at Pruco Securities, LLC and Prudential Insurance Company of America before joining Principal Life Insurance Company and Principal Securities Inc. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm’s advisory offerings emphasize financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Kyle C

Series 63, Series 65

Fresno, CA

Principal Financial Services

Kyle Carano is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. His prior roles include positions at Eagle Strategies (NY Life) and New York Life Insurance Company. He serves as Advocacy Chair on the board of the local NAIFA Fresno chapter, where he contributes to industry-related meetings and occasionally speaks on general topics. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and charitable organizations. The firm’s advisory services include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Clifford H

Series 63, Series 66

Fresno, CA

Principal Financial Services

Clifford Hall is a financial advisor with Principal Financial Services in Fresno, CA, holding Series 63 and Series 66 credentials and 11 years of industry experience. He has worked at Principal Securities Inc. and Principal Life Insurance Company since 2016 and is currently affiliated with Central Valley Strategic Wealth Management & Insurance Services. Outside of his advisory role, Hall serves on the board of Hands on Central California and is involved in a comedy venture. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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