Lake Elmo, MN Office

Team
Updated today
Principal Financial Services logo

Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,468

Across 574 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

8530 Eagle Point Blvd, Ste 125

Lake Elmo MN 55042

Advisors at this office

15

Advisors at this office

user avatar

Casey L

Series 66

Lake Elmo, MN

Principal Financial Services

Casey Leanna is a financial advisor at Principal Financial Services with two years of industry experience. She holds a Series 66 designation and has worked at firms including Cannaday Bloom Wealth and Insurance Solutions and AnchorPoint Assurance. Her other business activities include sales and service of various insurance products such as life, annuities, disability, and group health insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Anthony H

Series 63, Series 65

Lake Elmo, MN

Principal Financial Services

Anthony Hamburge is a financial advisor with Principal Financial Services who holds Series 63 and Series 65 licenses and has seven years of industry experience. His career includes roles at Green Guardian Wealth Management, Principal Life Insurance Company, and New York Life-related firms. He is involved in providing financial planning and insurance solutions, including life insurance, annuities, and long-term care products. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services encompass direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, often implemented on a discretionary basis.

Retired Founder/Business Owner
user avatar

Nicholas F

Series 63, Series 66

Lake Elmo, MN

Principal Financial Services

Nicholas Flatness is a financial advisor with Principal Financial Services, holding Series 63 and Series 66 licenses and possessing 16 years of industry experience. His prior roles include work at Principal Securities Inc, Principal Life Insurance Company, Park Avenue Securities, Guardian Life Insurance Company, Mass Mutual Investors Services, Massachusetts Mutual Life Insurance Company, MetLife Securities, and Waddell & Reed. Outside of his advisory work, he serves as a board member for the Parachute Foundation and volunteers as a youth soccer coach with the Mahtomedi Soccer Association. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, charitable organizations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs, employing a mix of adviser and promoter arrangements to deliver investment solutions.

Retired Founder/Business Owner
user avatar

Michael C

CFP®, Series 66

Lake Elmo, MN

Principal Financial Services

Michael Conlon is a CFP® with 21 years of experience in the financial services industry. He is currently affiliated with Principal Financial Services and has prior experience at Thrivent Financial for Lutherans, where he worked for 16 years. Conlon is a partner in Scott Wealth Planning LLC, a business focused on client relationship management and administration. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm provides direct advisory programs, retirement plan consulting, and access to third‐party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Matthew D

Series 63, Series 66

Lake Elmo, MN

Principal Financial Services

Matthew Dobbins is a financial advisor with Principal Financial Services, holding Series 63 and Series 66 licenses and 27 years of industry experience. His prior roles include long tenures at Thrivent Financial for Lutherans and recent positions at Cannaday Wealth Management and Kuitu Financial. Outside of his advisory work, he coaches 3rd grade boys' basketball and works as a sales associate at a ski equipment retailer. Principal Securities offers brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and businesses. The firm provides direct advisory programs, financial planning, retirement consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Randy R

Series 63

Lake Elmo, MN

Principal Financial Services

Randy Rheault is a financial advisor with Principal Financial Services who holds a Series 63 designation and has 24 years of industry experience. He has worked with Principal Securities Inc. and Principal Life Insurance Company since 2012 and owns CSP & Associates, which offers various insurance products including health, long-term care, disability, and property and casualty insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions, utilizing various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Eric K

CFP®, Series 63

Lake Elmo, MN

Principal Financial Services

Eric Kuitu is a CFP® professional with 30 years of industry experience, currently serving at Principal Financial Services. His prior work includes roles at Cannaday Wealth Management, CETERA Advisor Networks LLC, and Advisornet Wealth Management. He is also a board member of Custom One Charities, where he assists with marketing and networking for charitable events. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions under multiple advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Tucker R

Series 66

Lake Elmo, MN

Principal Financial Services

Tucker Rohde is a financial advisor with Principal Financial Services, holding a Series 66 designation and five years of industry experience. His prior roles include positions at Cannaday Wealth Management DBA and Cannaday Bloom Wealth and Insurance Solutions. Outside of financial advising, he is involved in a small business venture related to real estate short-term rentals. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation generally managed on a discretionary basis by TPMMs.

Retired Founder/Business Owner
user avatar

Nicholas H

Series 66

Lake Elmo, MN

Principal Financial Services

Nicholas Halvorson is a financial advisor with Principal Financial Services, holding a Series 66 designation and 25 years of industry experience. He has worked at Principal Securities Inc. since 2016 and with Principal Life Insurance Company since 2001. Outside of his advisory role, he has modeled men's clothing for J Hilburn Clothing Company on a limited basis. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty U.S. military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Jason L

Series 66

Lake Elmo, MN

Principal Financial Services

Jason Lynch is a financial advisor with Principal Financial Services holding a Series 66 designation. He has one year of industry experience, having worked previously at CSP & Associates, Principal Life Insurance Company, Principal Securities, Inc., and Northwestern Mutual. Prior to his advisory career, he spent two years managing a bar and grill. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

David B

Series 63, Series 65

Lake Elmo, MN

Principal Financial Services

David Bender is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and bringing 36 years of industry experience. His prior roles include positions at Massachusetts Mutual Life Insurance Company and Atlas Wealth & Retirement. Bender is also involved in fixed insurance products, including fixed life, fixed annuity, disability income, long-term care, health, and Medicare supplemental contracts. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs delivered through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Ryan D

Series 66

Lake Elmo, MN

Principal Financial Services

Ryan Drake is a financial advisor with Principal Financial Services, holding a Series 66 designation and eight years of industry experience. He has worked at Principal Life Insurance Company, Principal Securities, Inc., and most recently at Beacon Financial Group. Outside of his advisory role, he is also an agent for fixed life and annuities, disability, long-term care, and medical insurance through various carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under multiple advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Craig D

Series 63

Lake Elmo, MN

Principal Financial Services

Craig Drake is a financial advisor at Principal Financial Services with 17 years of industry experience. He holds a Series 63 designation and has worked with firms including Beacon Financial Group, Fathom Financial, and Incentive Compensation Alternatives. Drake is a partner in Drake Financial, LLC, which provides operational support, business partnering, and practice succession planning. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm provides access to third-party money manager asset allocation and managed account solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Michael D

Series 63, Series 66

Lake Elmo, MN

Principal Financial Services

Michael Darrington is a financial advisor with Principal Financial Services, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. His prior experience includes roles at Thrivent Financial and Thrivent Investment Management, as well as Union Financial. Outside of finance, he created a proprietary dice and card game called "You Or I," designed for social play with family and friends. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Rick P

Series 63, Series 65

Lake Elmo, MN

Principal Financial Services

Rick Peterson is a financial advisor with Principal Financial Services in Lake Elmo, MN, holding Series 63 and Series 65 licenses and 12 years of industry experience. His work history includes roles at Principal Securities and Principal Life Insurance Company since 2014, as well as at Atlas Wealth & Retirement and CSP & Associates beginning in 2024. In addition to advisory services, he is involved in outside insurance activities covering long-term care, disability, fixed life insurance and annuities, health, medical, and supplemental insurance. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm’s advisory approach includes direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
View complete list of advisors at this office
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)