Raleigh, NC Parklake Ave Office

Team
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Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,467

Across 577 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

4141 Parklake Ave, Ste 450

Raleigh NC 27612

Advisors at this office

21

Advisors at this office

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David B

Series 66, Series 63

Raleigh, NC

Principal Financial Services

David Bellia is a financial advisor with Principal Financial Services in Raleigh, NC, holding Series 66 and Series 63 licenses and bringing 14 years of industry experience. His prior work includes positions at Wells Fargo Clearing and Wells Fargo Advisors. He also acts as an insurance agent specializing in life, annuities, disability, long-term care, health, and group benefits. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Adam B

Series 66

Raleigh, NC

Principal Financial Services

Adam Brown is a financial advisor with Principal Financial Services in Raleigh, NC, holding a Series 66 designation and 22 years of industry experience. He has worked with Principal Securities Inc. since 2016 and with Principal Life Insurance Company since 2005. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Jason B

CFP®, ChFC®, Series 66

Raleigh, NC

Principal Financial Services

Jason Bowie is a financial advisor with Principal Financial Services in Raleigh, NC, holding the CFP®, ChFC®, and Series 66 designations. He has 23 years of industry experience, including over two decades with Principal Life Insurance and Principal Securities Inc. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty U.S. military personnel abroad. The firm offers financial planning, retirement consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Shawn W

Series 63, Series 65

Raleigh, NC

Principal Financial Services

Shawn Will is a financial advisor with Principal Financial Services in Raleigh, NC, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. He has been with Principal Securities Inc. since 2016 and has also worked with Principal Life Insurance Company since 2013. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Ryan P

CFP®, Series 66

Raleigh, NC

Principal Financial Services

Ryan Pope is a CFP® with 10 years of industry experience, currently affiliated with Principal Financial Services in Raleigh, NC. He has held roles at Hunter & See Wealth Management and Mid Atlantic Executive Benefits, among others. Outside of his advisory work, he serves on the finance committee of Bethlehem Baptist Church and is treasurer of the Coats Area Chamber of Commerce, and he is also involved in athletic officiating locally. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Kerolous B

Series 63, Series 65

Raleigh, NC

Principal Financial Services

Kerolous Botros is a financial advisor with Principal Financial Services in Raleigh, NC, holding Series 63 and Series 65 licenses and having 16 years of industry experience. His work history includes roles at NCDI Doctors and Principal Life Insurance Company, where he remains active. Outside of his advisory duties, he owns Botro Enterprise, LLC, a business established to track income and expenses. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Craig M

CFP®, Series 63, Series 65

Raleigh, NC

Principal Financial Services

Craig Miller is a Certified Financial Planner (CFP®) with 19 years of experience in the financial services industry. He has worked at Principal Financial Services since 2018, following four years at Jeffrey B. McClaugherty. Miller holds Series 63 and Series 65 licenses. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active‑duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager asset allocation and separately managed accounts.

Retired Founder/Business Owner
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Matthew D

Series 63, Series 65

Raleigh, NC

Principal Financial Services

Matthew Dellasega is a financial advisor at Principal Financial Services in Raleigh, NC, holding Series 63 and Series 65 licenses with seven years of industry experience. His prior work experience includes positions at Wells Fargo Bank, NA, and First Citizens Bank-related entities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Charles C

CFP®, Series 66

Raleigh, NC

Principal Financial Services

Charles Crews is a CFP® professional with 21 years of experience in the financial services industry. He has worked at Principal Securities Inc. since 2016 and held a position with Principal Life Insurance Company from 2014 to 2022. Outside of his advisory role, he serves as president of Raleigh AMBUCS and is the founder, president, and treasurer of the Kimberly F. Crews Foundation. Charles Crews is part of Principal Securities, an enterprise firm that provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Randy S

CFP®, Series 66

Raleigh, NC

Principal Financial Services

Randy See is a CFP® and holds a Series 66 license with 17 years of experience in the financial services industry. He currently serves at Principal Financial Services and is president of See Wealth Management, where he provides fee-based financial planning and sells various insurance and investment products. In addition to his advisory work, he operates a vending machine business and has involvement in vehicle and property rentals. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm provides direct advisory programs, financial planning, and access to third-party money managers through both advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Lee H

Series 63, Series 65

Raleigh, NC

Principal Financial Services

Lee Hopper is a financial advisor with Principal Financial Services in Raleigh, NC, holding Series 63 and Series 65 credentials and 29 years of industry experience. His career includes roles at Principal Life Insurance Company, The O.N. Equity Sales Company, and Financial Independence Planning Group, Inc. Hopper is also the owner and vice president of operations at Hopper Financial Group, Inc., a family corporation involved in accounting and expense management for him and a relative. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through both adviser and promoter arrangements.

Retired Founder/Business Owner
user avatar

Tara H

Series 66

Raleigh, NC

Principal Financial Services

Tara Hulse is a financial advisor with Principal Financial Services in Raleigh, NC, holding a Series 66 designation and 24 years of industry experience. She has been with Principal Securities Inc. and Principal Life Insurance Company since 2019 and previously worked at Princor Financial Services Corporation and Principal Life Insurance Co. for two decades. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Vernon M

ChFC®, Series 63, Series 65

Raleigh, NC

Principal Financial Services

Vernon Maples is a financial advisor with Principal Financial Services in Raleigh, NC, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 46 years of industry experience, including 28 years with Principal Life Insurance Company and 10 years at Principal Securities INC. His outside business activities include work with fixed insurance products such as fixed life, annuities, disability income, and long-term care insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Jonathan W

Series 65, Series 63

Raleigh, NC

Principal Financial Services

Jonathan Wakin is a financial advisor at Principal Financial Services with 11 years of industry experience. He holds Series 65 and Series 63 licenses and has worked at several firms, including First Citizens Investor Services, Park Avenue Securities, and Edward Jones. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under multiple advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

Devon B

Series 66

Raleigh, NC

Principal Financial Services

Devon Blair is a financial advisor at Principal Financial Services with a Series 66 designation and two years of industry experience. Prior to joining Principal, Blair held positions at Thrivent Financial, S&P Global, and Equitable Advisors. Outside of advisory roles, Blair has business experience with Restaurant Applications, LLC and Hamptons Delivery Service, Inc. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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