San Diego, CA Office
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Principal Financial Services
Enterprise
Firm-wide stats for Principal Financial Services
About
Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.
The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.
Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.
Based on Principal Financial Services
Location
San Diego CA
Advisors at this office
3
Advisors at this office
Abdiel V
Series 63, Series 65
San Diego, CA
Principal Financial Services
Abdiel Valenzuela is a financial advisor with Principal Financial Services holding Series 63 and Series 65 credentials and 31 years of industry experience. His prior work includes roles at Principal Life Insurance Company, RBC Capital Markets, Avantax Advisory Services, and Puplava Securities Inc. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel. The firm’s advisory services emphasize direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.
Stephan S
Series 63, Series 66
San Diego, CA
Principal Financial Services
Stephan Sandoval is a financial advisor with Principal Financial Services in San Diego, CA, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. He has been with Principal Securities and Principal Life Insurance since 2010. Sandoval also serves as a bank officer with Principal Bank and Principal Trust Company, supporting retirement plan account relationships across multiple offerings. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.
Mark B
ChFC®, Series 63
San Diego, CA
Principal Financial Services
Mark Berdan is a financial advisor with Principal Financial Services in San Diego, CA, holding the ChFC® and Series 63 credentials and possessing 39 years of industry experience. He has held roles at Principal Life Insurance Company since 1998 and operates Mark Berdan Insurance Services, Inc. in addition to his advisory work. Berdan also sells health insurance and ancillary group benefits through various carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed internationally. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs, with investment implementation typically managed on a discretionary basis.
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