Private Advisory logo

Private Advisory

Updated today

Client assets under management

$1,659,938,000

Clients

678

42% high-net-worth

Advisors

19

of 31 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

36

Low

Average account size

$2,448,286

About

Private Advisory serves a mix of individual clients (including high-net-worth individuals), trusts, estates, charitable organizations, and small businesses with ongoing investment management and comprehensive financial planning. Services offered include portfolio management, retirement and cash‑flow planning, tax and estate planning support, insurance review, and coordination with outside professionals for implementation.

The firm implements discretionary, model-driven portfolios that blend equities, fixed income and alternative exposures, while individual advisory representatives retain latitude to tailor allocations or select third‑party managers as needed. For qualified clients it offers a separate performance‑based fee option that is calculated periodically and run through a distinct, higher‑turnover, less‑diversified model, with structural safeguards intended to mitigate the associated conflicts of interest.

Private Advisory is notable among peers for offering performance‑based fee arrangements and for using client testimonials in its marketing, both of which are uncommon for multi‑team firms. Other distinguishing practices described in the brochure include use of option box‑spread strategies as a form of synthetic lending and the availability of concierge services and firm‑funded outside professional support for larger client relationships, each of which can affect custody, tax, and operational arrangements.

Client services

Financial planning Portfolio management

Expertise

Income planning Tax strategies for small businesses Annuities Concentrated stock management

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning fees range from $0 to $20,000 depending on complexity

Percentage

$0+: 1.07% annually (typical schedule start rate) $0+: 1.35% annually (secondary schedule start rate)

Performance-based

18.3% of absolute annual return with no hurdle rate, subject to intra-year high water mark; available to qualified clients with at least $1 million in traditional asset-based management and $500,000 in performance fee arrangement

Other

Account minimum: $500,000 Minimum fee: $20,000 annual minimum for Retainer Agreements (negotiable)

Main office location

Private Advisory

16880 Ne 79 Th Street

Redmond WA 98052, United States

Number of offices

2

Most active in

Arizona · California · Colorado · Florida · Idaho · Nebraska · Oregon · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Tricia E

Series 63, Series 65

Lehi, UT

Private Advisory

Tricia Eliason is a financial advisor with Private Advisory, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. Her prior roles include positions at Financial Engines Advisors L.L.C., EF Legacy Securities, LLC, and Edelman Financial Services LLC. Private Advisory serves individuals, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm employs discretionary, model-driven portfolios with flexibility for customization and offers performance-based fee options and specialized services for larger client relationships.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Douglas B

CFP®, Series 66

Redmond, WA

Private Advisory

Douglas Bean is a CFP® and holds a Series 66 license with 23 years of industry experience. He has been with Private Advisory Group LLC since 2013. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with flexibility for individual advisor adjustments and offers performance-based fee arrangements and specialized services for qualified clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Joshua G

CFP®, Series 65

Draper, UT

Private Advisory

Joshua Glenn is a CFP® and holds a Series 65 license with three years of experience in the financial services industry. He has worked at Private Advisory Group LLC since 2024 and previously held positions at Peterson Wealth Advisors, Vanguard, Deseret Mutual Benefit Administrators, Utah Valley University, and Zions Bank. Between 2016 and 2018, he served as a volunteer missionary for the LDS Church. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with flexibility for advisor customization and offers performance-based fee options alongside specialized services such as option strategies and concierge support.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
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Parker A

Series 66

Draper, UT

Private Advisory

Parker Anderson is a financial advisor at Private Advisory with one year of industry experience. He holds a Series 66 designation and previously worked at Bank of America, Merrill, Order Protection, and Lumio. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses by providing investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with flexibility for customization and offers performance-based fee options and specialized strategies such as option box-spread lending.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
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Ngoc Thuy Vy N

Series 65

Redmond, WA

Private Advisory

Ngoc Thuy Vy Nguyen is a financial advisor at Private Advisory with a Series 65 designation and two years of industry experience. Prior to joining Private Advisory Group LLC in 2022, Nguyen worked at GSLabs for one year and Emirate for six years. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with flexibility for advisors to tailor allocations, and offers a performance-based fee option for qualified clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
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Davis B

Series 65

Draper, UT

Private Advisory

Davis Bean is a financial advisor at Private Advisory with a Series 65 designation and one year of industry experience. His work history includes positions at Private Advisory Group LLC and Utah Valley University. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with flexibility for customization and offers performance-based fee options and additional client services uncommon among multi-team firms.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Daniel P

Series 63, Series 66

Lehi, UT

Private Advisory

Daniel Poulsen is a financial advisor with Private Advisory in Lehi, Utah, holding Series 63 and Series 66 licenses and four years of industry experience. Before joining Private Advisory in 2026, he worked at Fidelity Investments from 2021 to 2026 and has a background that includes positions at America First Credit Union and Hawkins Homes. Outside of his advisory role, he is a partner in September Investments, LLC, where he is involved in researching properties and organizing financing. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses by providing investment management and comprehensive financial planning. The firm employs discretionary, model-driven portfolios with flexibility for customization and offers performance-based fee options and concierge services for qualified clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Mc Kenna R

Series 65

Draper, UT

Private Advisory

Mc Kenna Rice is a financial advisor at Private Advisory with a Series 65 credential and three years of industry experience. Prior to joining Private Advisory Group in 2022, Rice worked at Momentum Loans for two years and UFirst (University Federal Credit Union) for six years. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios blending equities, fixed income, and alternatives, while allowing advisors to tailor strategies and offers unique services such as performance-based fee arrangements and concierge support for larger clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
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Angelina B

Series 65

Redmond, WA

Private Advisory

Angelina Bulbotka is a financial advisor at Private Advisory with a Series 65 designation and three years of industry experience. She has worked at Private Advisory Group LLC since 2020 and previously held positions at Builders Capital, Columbia Bank, and Starbucks. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios and offers performance-based fee options for qualified clients, along with specialized strategies and concierge services for larger relationships.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Amanda D

Series 65

Redmond, WA

Private Advisory

Amanda Dixon is a financial advisor at Private Advisory in Redmond, WA, holding a Series 65 designation with two years of industry experience. Her prior work includes roles at American Seafoods and the University of Alaska Southeast. Private Advisory serves a diverse client base including high-net-worth individuals, trusts, estates, charitable organizations, and small businesses, providing investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with customization options, and is noted for offering performance-based fee arrangements and concierge services for larger clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Eric P

Series 63, Series 66

Redmond, WA

Private Advisory

Eric Penz is a financial advisor with Private Advisory in Redmond, WA, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. He has been with Private Advisory Group LLC since 2014. Outside of his advisory work, he writes novels and screenplays as the owner of AUTHORGate LLC. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses, providing investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with tailored allocations and offers performance-based fee options and specialized strategies for qualified clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Steven H

Series 63, Series 65, Series 66

Lehi, UT

Private Advisory

Steven Hillstead is a financial advisor at Private Advisory with 25 years of industry experience. He holds Series 63, Series 65, and Series 66 designations. His prior experience includes roles at Edelman Financial Engines and its predecessor firms. Private Advisory provides investment management and comprehensive financial planning services to individuals, trusts, estates, charitable organizations, and small businesses. The firm utilizes discretionary, model-driven portfolios with flexible allocation options and offers performance-based fee arrangements for qualified clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Katherine L

Series 66

Draper, UT

Private Advisory

Katherine Ludeman is a financial advisor with Private Advisory, holding a Series 66 designation and 10 years of industry experience. She previously worked at RBC Capital Markets for 10 years before joining Private Advisory Group LLC in 2021. Outside of her advisory work, she has a passive ownership interest in a storage unit facility and office space through Farstvedt & Scott, LLC. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with tailored allocations and offers performance-based fee options and specialized strategies such as option box-spread synthetic lending.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Stephen R

CFP®, Series 65

Draper, UT

Private Advisory

Stephen Reeves is a CFP® with 10 years of industry experience and currently serves as an advisor at Private Advisory Group LLC. His prior roles include positions at Approach Capital and Footprints Coastal Inc. Since 2021, he has been a managing member of Magic-Closet LLC, a business selling an outdoor pickleball game, where he handles accounting, finance, and sales. Private Advisory serves individuals, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios that combine equities, fixed income, and alternative exposures, and offers performance-based fee options and specialized strategies for qualified clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
user avatar

Matthew C

CFP®, ChFC®, Series 63, Series 65

Draper, UT

Private Advisory

Matthew Chambers is a CFP® and ChFC® professional with 14 years of experience in financial advising. He currently works at Private Advisory Group LLC and previously held roles at QuickBoost EV, Transamerica Financial Advisors, Inc., and World Financial Group Insurance Agency, Inc. Private Advisory serves individuals, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios that blend equities, fixed income, and alternative exposures, offering tailored allocations and a performance-based fee option for qualified clients.

Income planning Tax strategies for small businesses Annuities Concentrated stock management Founder/Business Owner Retired
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