Private Advisory logo

Private Advisory

Updated today

Client AUM

$2,101,030,478

Clients

915

Advisors

18

across 3 offices

About

Private Advisory provides personalized financial planning and ongoing investment management to a range of individual and institutional clients, including individuals, trusts, estates, charitable organizations, and small businesses. Services described in the brochure include comprehensive financial planning, portfolio management, tax and estate coordination, insurance review, and a discretionary implementation model overseen by the firm’s investment committee.

The firm typically implements advice through firm-generated model portfolios blended across equities, fixed income and alternative exposures and manages most client assets on a discretionary basis. Private Advisory also uses a variety of instruments and strategies — including structured notes, options and private placements — and may employ derivatives and borrowing within separately managed accounts to pursue specific objectives such as hedging, income generation, or synthetic financing.

Compared with many peers, the firm offers a performance-based fee arrangement for qualified clients and discloses a separate, higher-risk performance model that tends toward higher turnover and reduced diversification. The brochure also notes several uncommon operational features for a team firm: the use of testimonials in marketing, the deliberate use of derivatives and borrowing in certain client accounts, and discretionary concierge and third‑party professional coordination that, in some cases, can create custody considerations.

Client services

Financial planning Portfolio management

Expertise

Income planning Annuities Options & derivatives strategies Private / alternative investments

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Financial planning fees range from $0 to $20,000 depending on complexity.

Percentage

$0+: 1.07% annually (typical starting rate) $0+: 1.35% annually (secondary schedule starting rate)

Commissions

Insurance products sold by licensed advisors receive commissions in addition to advisory fees.

Performance-based

18.3% of absolute annual return with intra-year high water mark; applies quarterly in arrears; only available to qualified clients with at least $1 million in traditional asset management.

Other

Account minimum: $500,000 Minimum fee: $20,000 minimum annual fee for retainer agreements (negotiable)

Main office

See office

16880 NE 79th Street

Redmond WA 98052

Advisors at this office

7

Most active in

Arizona · California · Colorado · Florida · Georgia · Idaho · Nebraska · Nevada · Oregon · Tennessee · Texas · Utah · Washington · Wyoming

Also doing business as

Private Advisory · Private Advisory Group LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Tricia E

Series 63, Series 65

Lehi, UT

Private Advisory

Tricia Eliason is a financial advisor at Private Advisory with 34 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Financial Engines Advisors L.L.C., EF Legacy Securities, LLC, and Edelman Financial Services LLC. Private Advisory provides personalized financial planning and ongoing investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm uses firm-generated model portfolios across multiple asset classes and employs a variety of instruments and strategies, including structured notes and derivatives, often managing assets on a discretionary basis.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Douglas B

CFP®, Series 66

Redmond, WA

Private Advisory

Douglas Bean is a CFP® with 23 years of industry experience. He is currently with Private Advisory and has previously worked at Private Advisory Group LLC, Snider Financial Group, Kms Financial Services, Inc., and Pacific West Financial Consultants Inc. Private Advisory provides personalized financial planning and ongoing investment management to individual and institutional clients, including trusts, estates, charitable organizations, and small businesses. The firm uses a discretionary implementation model with diversified portfolios across equities, fixed income, and alternative exposures, employing instruments such as structured notes, options, and private placements.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Joshua G

CFP®, Series 65

Lehi, UT

Private Advisory

Joshua Glenn is a CFP® with three years of industry experience, currently serving at Private Advisory Group LLC. His prior roles include positions at Peterson Wealth Advisors and Vanguard. He also spent two years as a volunteer missionary for the LDS Church. Private Advisory offers personalized financial planning and investment management to individual and institutional clients, utilizing firm-generated model portfolios and strategies such as structured notes, options, and derivatives. The firm manages most assets on a discretionary basis and provides services including tax and estate coordination, insurance review, and third-party professional coordination.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Parker A

Series 66

Lehi, UT

Private Advisory

Parker Anderson is a financial advisor at Private Advisory with two years of industry experience. He holds a Series 66 designation and previously worked at Bank of America, Merrill, Order Protection, and Lumio. Anderson also spent six years at Utah Valley University in a role concurrent with his early career. Private Advisory provides personalized financial planning and investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a discretionary model portfolio approach with a variety of instruments and strategies, including structured notes, options, and private placements, and offers a performance-based fee arrangement for qualified clients.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Ngoc Thuy Vy N

Series 65

Redmond, WA

Private Advisory

Ngoc Thuy Vy Nguyen is a financial advisor at Private Advisory with a Series 65 designation and three years of industry experience. Prior to joining Private Advisory Group LLC in 2022, Nguyen worked at GSLabs and Emirate. Private Advisory provides personalized financial planning and ongoing investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a discretionary implementation model using firm-generated model portfolios that combine equities, fixed income, and alternative exposures, and incorporates strategies such as structured notes, options, and private placements.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Davis B

Series 65

Draper, UT

Private Advisory

Davis Bean is a financial advisor at Private Advisory with a Series 65 designation and two years of industry experience. He has held roles at Private Advisory Group LLC since 2023 and has experience working with academic institutions including Utah Valley University and Brigham Young University Idaho. Private Advisory provides personalized financial planning and investment management to individual and institutional clients, utilizing firm-generated model portfolios and a variety of instruments such as structured notes, options, and private placements. The firm manages most assets on a discretionary basis and offers performance-based fee arrangements for qualified clients.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Mc Kenna R

Series 65

Lehi, UT

Private Advisory

Mc Kenna Rice is a financial advisor at Private Advisory with a Series 65 credential and three years of industry experience. Prior to joining Private Advisory Group in 2022, Rice worked at Momentum Loans for two years and UFirst (University Federal Credit Union) for six years. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios blending equities, fixed income, and alternatives, while allowing advisors to tailor strategies and offers unique services such as performance-based fee arrangements and concierge support for larger clients.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Angelina B

Series 65

Redmond, WA

Private Advisory

Angelina Bulbotka is a financial advisor at Private Advisory with a Series 65 designation and three years of industry experience. She has worked at Private Advisory Group LLC since 2020 and previously held positions at Builders Capital, Columbia Bank, and Starbucks. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios and offers performance-based fee options for qualified clients, along with specialized strategies and concierge services for larger relationships.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Amanda D

Series 65

Redmond, WA

Private Advisory

Amanda Dixon is a financial advisor at Private Advisory in Redmond, WA, holding a Series 65 designation with two years of industry experience. Her prior work includes roles at American Seafoods and the University of Alaska Southeast. Private Advisory serves a diverse client base including high-net-worth individuals, trusts, estates, charitable organizations, and small businesses, providing investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with customization options, and is noted for offering performance-based fee arrangements and concierge services for larger clients.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Eric P

Series 63, Series 66

Redmond, WA

Private Advisory

Eric Penz is a financial advisor at Private Advisory with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Private Advisory Group LLC since 2014, following a one-year tenure at Wells Fargo Clearing. Outside of his advisory role, he is the owner of Authorgate LLC, where he writes novels and screenplays. Private Advisory provides personalized financial planning and investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm uses model portfolios across various asset classes and employs strategies including derivatives and borrowing to meet client objectives, often managing assets on a discretionary basis.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Steven H

Series 63, Series 65, Series 66

Lehi, UT

Private Advisory

Steven Hillstead is a financial advisor at Private Advisory with 25 years of industry experience. He has held roles at Edelman Financial Engines, Financial Engines Advisors L.L.C., EF Legacy Securities, LLC, and Edelman Financial Services LLC. His credentials include Series 63, Series 65, and Series 66 licenses. Private Advisory offers personalized financial planning and ongoing investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm employs model portfolios combined across equities, fixed income, and alternatives, using a discretionary implementation approach that may include derivatives, structured notes, and borrowing to meet specific client objectives.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Katherine L

Series 66

Lehi, UT

Private Advisory

Katherine Ludeman is a financial advisor with Private Advisory, holding a Series 66 designation and 10 years of industry experience. She previously worked at RBC Capital Markets for 10 years before joining Private Advisory Group LLC in 2021. Outside of her advisory work, she has a passive ownership interest in a storage unit facility and office space through Farstvedt & Scott, LLC. Private Advisory serves individual clients, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios with tailored allocations and offers performance-based fee options and specialized strategies such as option box-spread synthetic lending.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Stephen R

CFP®, Series 65

Lehi, UT

Private Advisory

Stephen Reeves is a CFP® with 10 years of industry experience and currently serves as an advisor at Private Advisory Group LLC. His prior roles include positions at Approach Capital and Footprints Coastal Inc. Since 2021, he has been a managing member of Magic-Closet LLC, a business selling an outdoor pickleball game, where he handles accounting, finance, and sales. Private Advisory serves individuals, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios that combine equities, fixed income, and alternative exposures, and offers performance-based fee options and specialized strategies for qualified clients.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Matthew C

CFP®, Series 63, Series 65

Lehi, UT

Private Advisory

Matthew Chambers is a CFP® and ChFC® professional with 14 years of experience in financial advising. He currently works at Private Advisory Group LLC and previously held roles at QuickBoost EV, Transamerica Financial Advisors, Inc., and World Financial Group Insurance Agency, Inc. Private Advisory serves individuals, trusts, estates, charitable organizations, and small businesses with investment management and comprehensive financial planning. The firm uses discretionary, model-driven portfolios that blend equities, fixed income, and alternative exposures, offering tailored allocations and a performance-based fee option for qualified clients.

Income planning Annuities Options & derivatives strategies Private / alternative investments
user avatar

Wesley J

Series 63, Series 65

Lehi, UT

Private Advisory

Wesley Jensen is a financial advisor with Private Advisory, holding Series 63 and Series 65 licenses and possessing 19 years of industry experience. He worked at ABG Consultants for 13 years before joining Private Advisory Group LLC, where he has been for four years. Jensen is also a licensed life and health insurance agent since 2004 and manages an LLC used for internal business purposes. Private Advisory provides personalized financial planning and investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a discretionary implementation model with firm-generated portfolios blending equities, fixed income, and alternatives, and uses a range of instruments and strategies including derivatives and borrowing for specific client objectives.

Income planning Annuities Options & derivatives strategies Private / alternative investments
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)