P

Private Counsel Group, Ltd.

Updated today

Client assets under management

$116,007,039

Clients

63

51% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

21

Low

Average account size

$1,841,382

About

Private Counsel Group, Ltd. provides investment advisory, financial planning, and consulting services to individuals, high‑net‑worth clients, trusts, estates, and employer‑sponsored retirement plans, managing roughly $116 million for about 63 clients with a three‑advisor team. Services include ongoing portfolio management (both discretionary and non‑discretionary), referrals to third‑party money managers, retirement‑plan advisory under ERISA 3(21), participant education, and advice on non‑custodial holdings such as annuities.

The firm follows a long‑term, “less is more” investment philosophy, building diversified, top‑down thematic portfolios that emphasize ETFs, mutual funds, equities, and fixed income and tailoring investment plans around written client profiles. While PCG can accept discretionary authority, its stated process and current asset breakdown indicate that client accounts are typically managed on a non‑discretionary basis, meaning recommendations generally require client approval before trades are executed.

Distinctive aspects relative to peers include the predominance of non‑discretionary AUM and that its investment adviser representatives may act as appointed insurance agents and receive commissions for insurance products, a dual role the brochure discloses along with related conflict‑of‑interest mitigations and the client’s right to accept or decline insurance recommendations. Additional notable features are the firm’s recent SEC registration (February 2026), coordination with clients’ other advisors, and explicit advising on employer‑plan and annuity assets that are not maintained at the primary custodian.

Client services

Financial planning Portfolio management Selection of other advisers Consulting

Expertise

Concentrated stock management College savings (529s, UTMA, etc.) Charitable giving & philanthropy

Occupation focus

Founder/Business Owner

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Project-based

$250 to $500 per hour

Main office location

Private Counsel Group, Ltd.

350 Massachusetts Ave, Suite 300

Indianapolis IN 46204, United States

Number of offices

1

Most active in

Indiana

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph L

CFP®

Indianapolis, IN

Private Counsel Group, Ltd.

Joseph La Rosa is a CFP® professional with six years of industry experience, currently advising at Private Counsel Group, Ltd. He has worked at LaRosa & Co. LLC since 1976. Private Counsel Group, Ltd. offers investment advisory, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, and employer-sponsored retirement plans. The firm manages approximately $116 million for about 63 clients using a long-term, "less is more" investment approach that emphasizes diversified portfolios built around ETFs, mutual funds, equities, and fixed income, typically managed on a non-discretionary basis.

Concentrated stock management College savings (529s, UTMA, etc.) Charitable giving & philanthropy Founder/Business Owner
user avatar

Anthony L

CFP®, Series 63, Series 66

Indianapolis, IN

Private Counsel Group, Ltd.

Anthony Larosa is a CFP® professional with 28 years of industry experience, currently serving with Private Counsel Group, Ltd. in Indianapolis, Indiana. His prior experience includes roles at American Global Wealth Management, Inc., WWK Investments, Inc., and J.J.B. Hilliard, W.L. Lyons. He also holds a role as a licensed insurance agent, selling fixed insurance products. Private Counsel Group, Ltd. offers investment advisory, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, and employer-sponsored retirement plans. The firm manages approximately $116 million across about 63 clients and follows a long-term, top-down investment approach that emphasizes diversified portfolios including ETFs, mutual funds, equities, and fixed income.

Concentrated stock management College savings (529s, UTMA, etc.) Charitable giving & philanthropy Founder/Business Owner
user avatar

Amber K

Series 65

Indianapolis, IN

Private Counsel Group, Ltd.

Amber Knutson is a financial advisor at Private Counsel Group, Ltd. in Indianapolis, holding a Series 65 designation with three years of industry experience. She has worked at Private Counsel Group since 2020 and is also involved with Sunshine Virtual Solutions, LLC. Private Counsel Group, Ltd. serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored retirement plans, managing approximately $116 million across 63 clients. The firm emphasizes a long-term, “less is more” investment approach, focusing on diversified portfolios built around ETFs, mutual funds, equities, and fixed income, with a predominance of non-discretionary account management.

Concentrated stock management College savings (529s, UTMA, etc.) Charitable giving & philanthropy Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")