Privatus
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About
Privatus is a state‑registered independent advisory firm that provides discretionary portfolio management and financial planning to individuals, trusts, estates, charitable organizations, corporations, and, in some cases, pension or profit‑sharing plans and institutional clients. The firm also offers general consulting services such as tax planning, business planning, and trust administration, and may refer clients to third‑party money managers or CPAs for specialized services.
The firm’s investment approach emphasizes a tactical allocation strategy intended to reduce risk and seek improved performance, with discretionary management informed by technical and cyclical analysis. Privatus uses a broad range of instruments — including mutual funds, equities, fixed income, options and other derivatives, and interests in real estate or energy partnerships — and may employ cash positions, short‑term trading, or margin to implement portfolio decisions.
Distinctive features for a single‑advisor independent firm include the availability of performance‑based fee arrangements for qualified clients — a 20% fee on gains calculated monthly with a high‑water mark — and its acceptance of institutional and pension/profit‑sharing plan clients. The firm’s representatives are also licensed insurance agents and may receive commissions for insurance sales, and Privatus may receive portions of fees when referring clients to third‑party managers or tax preparers; these compensation sources are disclosed as potential conflicts of interest.
Client services
Expertise
Fee options
Up to 2.0% per annum, payable monthly in advance; negotiable at sole discretion of Advisor
$395 per hour for Financial Planning and General Consulting Services; fees negotiable
20% of gains in client account during the month with a high water mark; only for qualified clients meeting specified financial criteria
Main office
3017 Douglas Blvd., Suite 300
Roseville CA 95661
Advisors at this office
1
Most active in
California
Also doing business as
Privatus · Privatus LLC · Privatus Wealth · Privatus, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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