Privus Financial, LLC

Privus Financial offers financial planning and advisory services to individual clients and to pension and profit‑sharing plans, providing broad-based planning on topics such as cash flow, tax management, estate and wealth transfer coordination, and risk management. The firm also assists clients with selection of third‑party investment advisers and provides accounting, bookkeeping, and tax preparation services as part of its service mix.

Privus does not directly manage client portfolios or exercise day‑to‑day trading discretion; instead it refers clients to registered third‑party advisers who assume investment discretion and custody while Privus gathers client information, coordinates implementation, and conducts periodic (typically at least annual) plan reviews. Clients receive custodial account statements directly, and Privus is deemed to have limited custody only to the extent clients authorize fee deductions from their accounts.

Notable features that differentiate the firm from many peers include its accounting and tax service offerings and an affiliated insurance agency, with firm principals and associated persons licensed to sell insurance and to earn commissions for those sales. The firm also discloses material referral and fee‑sharing arrangements—including sharing up to 50% of a third‑party adviser’s management fee, referral fees from vendor relationships, and use of a third‑party digital estate planning service—which it says are managed through disclosure and its code of ethics.