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Professional Financial Advisors, LLC

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Client assets under management

$496,975,357

Clients

3,314

6% high-net-worth

Advisors

7

of 12 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

473

Very High

Average account size

$149,962

About

Professional Financial Advisors, LLC is an SEC‑registered investment adviser that provides discretionary portfolio management, financial planning, retirement plan consulting, and recommendations of mutual funds and third‑party advisers. Its client base includes individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts and estates, foundations, corporations, insurance companies, banks or thrift institutions, and state or municipal government clients.

The firm typically constructs tailored asset allocation strategies after an initial information gathering process and provides ongoing monitoring and rebalancing of portfolios, using mutual funds, ETFs, fixed income, and variable annuities on platforms such as American Funds and Nationwide Advisory Solutions. PFA employs a mix of fundamental, technical and cyclical analysis and may implement long‑ and short‑term strategies while also recommending third‑party managers or model portfolios when appropriate.

Several aspects of PFA are notable relative to similar team firms: it is a sponsor and portfolio manager of a wrap fee program with most accounts placed in that program and executes transactions through Charles Schwab; it is part‑owned (25%) by Dana F. Cole & Company, LLP and affiliated with a railroad retirement consulting firm, Donna’s Office Service, LLC. The firm manages roughly $770 million and serves more than 3,300 clients across seven advisors—resulting in several hundred clients per advisor—which, together with its mix of institutional clients (banks, insurers, and municipal entities), is less common among peers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Financial consulting services

Expertise

Annuities Retirement income strategy General retirement planning

Occupation focus

Founder/Business Owner Retired

Demographic focus

Approaching retirement Mid-Career Professionals

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Fee options

Fixed

Up to $5,000 for broad based financial planning services; may exceed $5,000 in limited circumstances with prior notification.

Percentage

$0 - $999,999: 0.75% annually $1,000,000+: 0.50% annually

Project-based

Up to $500 per hour for specific financial planning services.

Main office location

Professional Financial Advisors, LLC

1400 S Dewey St, Suite 300

North Platte NE 69101-5311, United States

Number of offices

4

Most active in

Arizona · Colorado · Indiana · Iowa · Kansas · Louisiana · Missouri · Nebraska · South Dakota · Texas · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Troy F

Series 63, Series 66

North Platte, NE

Professional Financial Advisors, LLC

Troy Fry is a financial advisor with Professional Financial Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. He previously worked at Wells Fargo Investments and Wells Fargo Bank, with tenures of 10 and 21 years respectively. Outside of finance, he assists with event setup and teardown for weddings in Hastings, Nebraska. Professional Financial Advisors, LLC serves individuals, pension and profit-sharing plans, trusts, estates, foundations, and other entities through discretionary portfolio management, financial planning, and retirement consulting. The firm integrates investment management with accounting and specialized retirement consulting, operating across seven offices and managing approximately $614 million in assets for over 2,000 clients.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Mark M

CFP®, Series 66

North Platte, NE

Professional Financial Advisors, LLC

Mark Mayfield is a CFP® and holds a Series 66 license with seven years of industry experience. He has worked at Professional Financial Advisors, LLC since 2020 and previously held roles at LPL Financial LLC, Securities America Advisors, Tomorrow's Money, and Nebraskaland National Bank. Mayfield is also an independent insurance agent licensed in life and annuities, sickness/accident and health, and variable contracts. Professional Financial Advisors, LLC provides discretionary portfolio management, financial planning, and retirement plan consulting for individuals, pension plans, trusts, estates, foundations, and other entities. The firm manages approximately $614 million in assets across more than 2,000 clients, offering customized investment management and maintaining affiliations with accounting and retirement consulting firms.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Douglas P

CFP®, ChFC®, Series 63, Series 65

North Platte, NE

Professional Financial Advisors, LLC

Douglas Peterson is a CFP® and ChFC® with 41 years of experience in the financial industry. He is a managing member of Professional Financial Advisors, LLC and has worked at the firm since 2003, with prior experience at Sagepoint Financial, Inc. Peterson also teaches adult education classes through the Priority Adult Learning Institute and serves as secretary for Donna's Office Services, LLC, a consulting firm for railroad retirees. Professional Financial Advisors, LLC provides discretionary portfolio management, financial planning, and retirement plan consulting for individuals, trusts, foundations, and business entities. The firm uses a combination of mutual funds, third-party models, and direct securities and is affiliated with accounting and specialized retirement consulting firms, serving over 2,000 clients with approximately $614 million in assets under management.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Kayla D

Series 65

North Platte, NE

Professional Financial Advisors, LLC

Kayla Douglas is a financial advisor with Professional Financial Advisors, LLC, holding a Series 65 designation and having four years of industry experience. She has been with Professional Financial Advisors since 2018 and previously worked at Mid Plains Community College and the City of North Platte Parks & Recreation. Professional Financial Advisors, LLC provides discretionary portfolio management, financial planning, retirement plan consulting, and related advisory services to a diverse client base including individuals, pension plans, trusts, foundations, and business entities. The firm utilizes a customized investment approach with mutual funds, third-party models, and direct securities, and maintains institutional relationships and affiliations that support specialized retirement consulting and accounting integration.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Marc W

Series 63, Series 65

North Platte, NE

Professional Financial Advisors, LLC

Marc Werkmeister is a financial advisor with Professional Financial Advisors, LLC in North Platte, Nebraska, holding Series 63 and Series 65 designations and bringing 19 years of industry experience. His prior experience includes roles at Sagepoint Financial Inc. and ongoing involvement with Donna’s Office Service, LLC and the Priority Adult Learning Institute, where he instructs adult education classes related to the financial environment. Outside of advisory work, he is a co-owner and operator of Werkmeister Farms and a partner in a local car wash business. Professional Financial Advisors, LLC offers discretionary portfolio management, financial planning, and retirement plan consulting services to individuals, pension plans, trusts, estates, foundations, and various business entities. The firm manages approximately $614 million in assets across more than 2,000 clients and maintains affiliations with accounting and specialized retirement consulting firms, supporting a multi-office presence and a mix of investment platforms.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Bradley H

Series 63, Series 65

North Platte, NE

Professional Financial Advisors, LLC

Bradley Hisel is a financial advisor at Professional Financial Advisors, LLC with four years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at FBL Marketing Services, LLC, FBL Financial Group, Shelter Mutual Insurance, and Sandhills Distributing. Outside of his advisory role, he is the owner and managing partner of 777 Legacy and Wealth LLC. Professional Financial Advisors, LLC provides discretionary portfolio management, financial planning, and retirement plan consulting for a diverse client base including individuals, pension plans, trusts, and institutional clients. The firm combines customized investment management with a multi-office presence and specialized institutional relationships.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Bernard W

CFP®, Series 63, Series 66

North Platte, NE

Professional Financial Advisors, LLC

Bernard Wurts is a CFP® professional with 30 years of industry experience, currently serving at Professional Financial Advisors, LLC. He has worked at Sagepoint Financial, Inc. and has been involved with the Priority Adult Learning Institute since 2017, where he instructs adult education classes in the Midwest. Professional Financial Advisors, LLC provides discretionary portfolio management, financial planning, and retirement plan consulting for individuals, institutions, and various entities. The firm manages approximately $614 million in assets for over 2,000 clients and is affiliated with specialized accounting and retirement consulting firms, supporting a broad range of client needs through multiple offices.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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