P

Professional Investment Counsel, Inc

Updated today

Client AUM

$38,465,155

Clients

79

Advisors

2

of 3 employees

About

Professional Investment Counsel provides portfolio management and ongoing advice focused on stocks and fixed‑income securities for individuals, trusts, individual retirement accounts, foundations, endowments and corporate/public pension plans. The firm manages primarily discretionary accounts (the brochure reports approximately 95% discretionary assets) and generally requires a $100,000 minimum to open an account.

The firm employs a top‑down macroeconomic approach, using in‑house economic and fundamental analysis to select sectors and securities, and favors larger, higher‑quality, dividend‑paying U.S.-listed equities alongside high‑grade fixed‑income instruments when indicated. Portfolios are constructed with a low turnover, guided by a maintained “Current Holdings” list that supplies the bulk of client accounts, and the firm does not engage in options, futures, short selling, private placements or non‑U.S. listings not traded on U.S. exchanges.

Distinctive aspects include a long operating history (founded in 1973) and a very small advisory team in which the firm’s two supervised persons conduct ongoing account reviews and trading decisions. The firm operates on a fee‑only basis, has no broker‑dealer affiliations or soft‑dollar arrangements, does not take custody of client assets, and directs most clients to a single custodian (resulting in over 90% of client accounts held there).

Client services

Portfolio management

Expertise

Wealth management Passive / index investing

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $1,000,000: 1.25% Above $1,000,000+: Negotiable

Other

Account minimum: $100,000 Fee-only: Fee-only investment advisor; no commissions, wrap fees, or performance-based fees received.

Main office

5845 Cromo Drive, Suite 3

El Paso TX 79912-5574

Advisors at this office

2

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

David P

Series 65

El Paso, TX

Professional Investment Counsel, Inc

David Prilliman is a financial advisor at Professional Investment Counsel, Inc. in El Paso, TX, holding a Series 65 designation and bringing 13 years of industry experience. He has been with Professional Investment Counsel since 1992. Professional Investment Counsel provides portfolio management and ongoing advice focused on stocks and fixed-income securities for individuals, trusts, IRAs, foundations, endowments, and pension plans. The firm uses a top-down macroeconomic approach with in-house analysis to select primarily large, dividend-paying U.S. equities and high-grade fixed-income instruments, managing mostly discretionary accounts with a low turnover strategy.

Wealth management Passive / index investing
user avatar

Gary B

El Paso, TX

Professional Investment Counsel, Inc

Gary Borsch is a financial advisor at Professional Investment Counsel, Inc with 13 years of industry experience. He has been with Professional Investment Counsel since 1991. Professional Investment Counsel provides portfolio management and ongoing advice focused on stocks and fixed-income securities for individuals, trusts, retirement accounts, foundations, endowments, and pension plans. The firm employs a top-down macroeconomic approach, favoring larger, higher-quality, dividend-paying U.S.-listed equities and high-grade fixed-income instruments, and maintains a low-turnover portfolio constructed from a “Current Holdings” list.

Wealth management Passive / index investing
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")