Proflex Finance

Proflex Finance LLC provides discretionary portfolio management to individuals, high‑net‑worth clients, corporations or business entities, and pooled investment vehicles, with each client receiving a written Investment Policy Statement and ongoing portfolio monitoring. The firm also acts as manager and adviser to affiliated private funds, specifically Embark SPV I, LLC and Embark SPV II, LLC.

Portfolios are implemented using a mix of equities, ETFs, private equity interests, commodities and derivatives, and PFL employs charting, fundamental, quantitative and technical analysis to inform trading decisions. The firm describes two primary strategies: a diversified, options‑focused strategy that uses proprietary models and an Income+ strategy offered only to accredited or high‑net‑worth clients that combines concentrated equity positions with covered‑call, cash‑secured‑put and hedging overlays.

What distinguishes Proflex from many solo independent advisers is its role as a fund sponsor/manager and private fund adviser (via Embark MGMT LLC), including an affiliation where supervised persons may receive performance‑based allocations from those funds — a conflict the brochure discloses and limits to Qualified Clients. Its active use of options, short sales, margin and pooled private vehicles, together with strategy eligibility limits for the Income+ approach, sets its business model apart from typical independent advisers.