Profusion Private Wealth
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$175,720,000
Clients
77
Advisors
3
of 3 employees
About
Profusion Private Wealth provides ongoing portfolio management and financial planning to individuals, including high‑net‑worth clients, and to pooled investment vehicles. The firm also offers an integrated family‑office suite (Profusion ONE) covering estate and tax planning, cash management, charitable planning, insurance guidance, and debt/lending oversight.
Advisory relationships are documented with client‑specific Investment Policy Statements and often managed on a discretionary basis; the firm’s methods include technical/charting and cyclical analysis and employ both long‑ and short‑term strategies. Portfolios may include derivatives and leveraged strategies—such as options writing, short sales, and margin—alongside traditional mutual funds, ETFs, fixed income, and private placements.
The firm serves as sponsor and adviser to a pooled private fund (Profusion Private Asset Fund, LLC), with firm principals holding ownership interests and the adviser receiving performance‑based compensation for that vehicle, a relationship the brochure discloses as a potential conflict. In addition, some firm representatives are licensed insurance agents who may offer commissionable insurance products, and the combination of private‑fund sponsorship plus a family‑office offering is uncommon among similarly sized supported firms.
Client services
Expertise
Occupation focus
Fee options
$0 - $999,999: 1.25% annually $1,000,000 - $1,999,999: 1.00% annually $2,000,000 - $2,999,999: 0.95% annually $3,000,000 - $3,999,999: 0.90% annually $4,000,000 - $4,999,999: 0.85% annually $5,000,000 - $5,999,999: 0.80% annually $6,000,000 - $6,999,999: 0.75% annually $7,000,000 - $7,999,999: 0.70% annually $8,000,000 - $8,999,999: 0.65% annually $9,000,000 - $9,999,999: 0.60% annually $10,000,000 - $14,999,999: 0.55% annually $15,000,000+: 0.50% annually All Accounts (529)+: 0.50% annually All Accounts (Outside Assets)+: Same as Total Fee above
Performance fee of 20% on capital appreciation above 8% annual hurdle rate for Profusion Private Asset Fund, paid annually in arrears; includes 0.35% advisory fee paid quarterly in advance.
Fee-only: Fixed fees for financial planning range between $1,000 and $100,000, paid 50% in advance and remainder upon plan delivery; fees are negotiable.
Main office
7711 Bonhomme Ave, Ste 600
St. Louis MO 63105
Advisors at this office
3
Most active in
Iowa · Missouri · Texas
Also doing business as
Frost Financial · Profusion Financial · Profusion Financial, Inc. · Profusion Private Wealth
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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