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Promontory Financial Planning, LLC

Updated today

Client AUM

$315,000,000

Clients

565

Advisors

12

across 6 offices

About

Promontory Financial Planning is a multi-advisor registered investment adviser that serves individuals (including high-net-worth clients), trusts, small businesses, and nonprofit organizations. The firm offers comprehensive financial planning, discretionary asset management, and consultation services, managing roughly $319 million in client assets through a team of about a dozen advisors.

The firm generally constructs portfolios using no-load mutual funds, index funds, and ETFs and employs a mix of fundamental and technical analysis to inform discretionary trading and asset allocation decisions; it does not use margin and tailors allocations to clients’ time horizons and risk tolerances. Promontory provides written financial plans, annual reviews, and ad hoc consultations, and it permits clients to impose investment restrictions while maintaining standard custodial reporting and fee deduction practices.

Promontory is notable among peers because several advisers are licensed insurance agents and the firm permits commissionable insurance and mutual-fund sales, with disclosures and consent procedures to address the resulting conflicts of interest. It also maintains an affiliated accounting/tax practice that provides client tax services and includes advisers with niche capabilities (for example, senior/Medicaid planning and use of a model trading/research platform), which broadens the firm’s service mix beyond what many multi-team advisers provide.

Client services

Financial planning Portfolio management

Expertise

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance

Occupation focus

Retired Founder/Business Owner

Demographic focus

Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Fixed

Fixed fee arrangements for financial planning services, predetermined or negotiated, paid quarterly

Percentage

up to 2% annually, negotiable and reduced based on asset levels as detailed in client agreement

Commissions

Some representatives receive commissions from insurance product sales and mutual fund trail commissions via affiliated broker-dealer PKS

Project-based

Financial planning and consultation services charged at $150 per hour

Other

Account minimum: $100,000 Fee-only: Financial planning fees charged at $150 per hour, non-negotiable; fixed fee arrangements for financial planning services also available, paid quarterly

Main office

See office

240 N. East Promontory Suite 200

Farmington UT 84025

Advisors at this office

5

Most active in

California · Colorado · Idaho · Texas · Utah

Also doing business as

Goar Financial Services · Premier Financial Planning · Promontory Financial Plannig, LLC · Promontory Financial Planning, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William S

Series 65

Farmington, UT

Promontory Financial Planning, LLC

William Sandberg is a financial advisor at Promontory Financial Planning, LLC, holding a Series 65 license with five years of industry experience. He has worked at Promontory since 2020 and also maintains roles at Flint Meadow Financial LLC and Fortified Benefits dba Utah Senior Planning. Outside of financial advising, Sandberg is the managing principal of Sand Sure Agency, an insurance agency offering funeral insurance policies. Promontory Financial Planning serves individual clients, trusts, small businesses, and nonprofit organizations by providing comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm employs a multi-advisor approach with integrated insurance and accounting services, emphasizing a range of investment options including no-load mutual funds, index funds, ETFs, and private placements.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Paul G

Series 63, Series 65

Los Altos, CA

Promontory Financial Planning, LLC

Paul Gelormini is a financial advisor with Promontory Financial Planning, LLC in Los Altos, CA, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. His career includes roles at Purshe Kaplan Sterling Investments and Liberty Group, LLC, and he is the owner of Gelormini Financial, a business providing comprehensive wealth management and financial advisory services. Gelormini is also a licensed insurance agent who recommends fixed insurance products as part of his advisory work. Promontory Financial Planning serves individuals, high-net-worth households, trusts, small businesses, and nonprofit organizations with comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm emphasizes a disciplined investment approach combining fundamental and technical analysis, a multi-advisor team structure, and integrated non-investment services including insurance and accounting.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Robyn S

Series 63, Series 66

Layton, UT

Promontory Financial Planning, LLC

Robyn Simons is a financial advisor at Promontory Financial Planning, LLC with 40 years of industry experience. She holds the Series 63 and Series 66 designations and has worked at Promontory since 2017, following prior roles at BFC Planning, Inc., Simons/Carrera, and Berthel Fisher & Company Financial Services, Inc. She is a committee member of the Museum of Clean, a nonprofit focused on the cleaning lifestyle and learning. Promontory Financial Planning is a multi-advisor registered investment adviser serving individuals, trusts, small businesses, and nonprofits. The firm manages approximately $319 million in client assets, using portfolios composed of no-load mutual funds, index funds, and ETFs, and employs both fundamental and technical analysis to guide discretionary trading and asset allocation decisions.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Tyra W

Series 63, Series 65

Farmington, UT

Promontory Financial Planning, LLC

Tyra Williamson is a financial advisor with Promontory Financial Planning, LLC, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. She has worked at her current firm since 2006. In addition to her advisory role, she is a licensed insurance agent in Utah, Colorado, and Idaho, occasionally placing insurance products through an independent broker. Promontory Financial Planning is a multi-advisor firm serving individuals, trusts, small businesses, and nonprofits, managing approximately $319 million in client assets. The firm utilizes no-load mutual funds, index funds, and ETFs, combining fundamental and technical analysis for discretionary trading and personalized asset allocation, while also offering financial planning, annual reviews, and ad hoc consultations.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Theresa B

Series 65, Series 63

Layton, UT

Promontory Financial Planning, LLC

Theresa Bond is a financial advisor with Promontory Financial Planning, LLC, holding Series 65 and Series 63 licenses and three years of industry experience. Her prior roles include positions at Goar Financial Services, Aegis Wealth Management, and Simple Financial, LLC. She is also involved with Bond Financial Inc., a business she has maintained since 2014. Promontory Financial Planning is a multi-advisor registered investment adviser serving individuals, trusts, small businesses, and nonprofit organizations. The firm manages approximately $319 million in client assets, employing a mix of no-load mutual funds, index funds, and ETFs, alongside fundamental and technical analysis to guide portfolio decisions.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Emily L

Series 65

Farmington, UT

Promontory Financial Planning, LLC

Emily Langeveld is a financial advisor at Promontory Financial Planning, LLC with one year of industry experience. She holds the Series 65 designation and has previously worked at Ready Wise and within the Langeveld Household. Promontory Financial Planning serves individual clients, trusts, small businesses, and nonprofit organizations with comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm employs a multi-advisor team approach and integrates investment management with insurance and accounting services.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Brock W

CFP®, Series 65

Farmington, UT

Promontory Financial Planning, LLC

Brock Williamson is a financial advisor at Promontory Financial Planning, LLC in Farmington, UT, holding the CFP® designation and Series 65 license with 21 years of industry experience. He has been associated with SEI Investments Management Corp since 2004. Promontory Financial Planning serves individual clients, trusts, small businesses, and nonprofit organizations with comprehensive financial planning and discretionary asset management. The firm utilizes a multi-advisor team approach and integrates investment management with insurance and accounting services, offering tailored strategies that include both fundamental and technical analysis.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Ron V

Series 63, Series 65

Layton, UT

Promontory Financial Planning, LLC

Ron Valentine is a financial advisor at Promontory Financial Planning, LLC with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Promontory since 2017, following prior roles at BFC Planning, Inc. and Berthel Fisher & Company Financial Services, Inc. Outside of his advisory work, Valentine owns an insurance sales business and serves as principal of a CPA firm specializing in tax preparation. Promontory Financial Planning serves individual clients, trusts, small businesses, and nonprofit organizations with comprehensive financial planning, discretionary asset management, and event-driven consultation. The firm employs a multi-advisor team approach and integrates investment management with insurance and accounting services.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

John H

ChFC®, Series 63

Spanish Fork, UT

Promontory Financial Planning, LLC

John Houck is a financial advisor with Promontory Financial Planning, LLC, holding the ChFC® and Series 63 designations and bringing 53 years of industry experience. He previously worked at VOYA Financial Advisors before joining Promontory in 2017. Outside of financial advising, Houck is an independent insurance agent and has experience teaching various academic subjects, including math, English, history, and science. Promontory Financial Planning serves individual clients, trusts, small businesses, and nonprofit organizations with comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm emphasizes a team-based approach and integrates insurance and accounting services alongside investment management.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Ross B

Series 65, Series 66

Logan, UT

Promontory Financial Planning, LLC

Ross Bowen is a financial advisor at Promontory Financial Planning, LLC with 17 years of industry experience. He holds Series 65 and Series 66 licenses and has been with Promontory for 10 years. Outside of his advisory role, Bowen serves as CFO/Treasurer for the Florida Annual United Methodist Conference and is a board member at the Bank of Commerce in Idaho Falls. Promontory Financial Planning is a multi-advisor registered investment adviser serving individuals, trusts, small businesses, and nonprofit organizations. The firm offers comprehensive financial planning and discretionary asset management, employing both fundamental and technical analysis while using no-load mutual funds, index funds, and ETFs to tailor portfolios according to clients’ time horizons and risk tolerances.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

David G

Series 66

Layton, UT

Promontory Financial Planning, LLC

David Goar is a financial advisor with Promontory Financial Planning, LLC, holding a Series 66 designation and 18 years of industry experience. He has worked at Promontory since 2022 and also maintains his own advisory practice, Goar Financial Services, which he founded in 2018. Prior to these roles, he was associated with Purshe Kaplan Sterling Investments and Reutemann Financial Solutions. Promontory Financial Planning serves individual clients, trusts, small businesses, and nonprofit organizations by providing comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm uses a multi-advisor approach combined with both fundamental and technical analysis and integrates insurance and accounting services within its advisory model.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Jon Aaron P

Series 63, Series 65

Farmington, UT

Promontory Financial Planning, LLC

Jon Aaron Paulsen is a financial advisor at Promontory Financial Planning, LLC in Farmington, UT, with three years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Zions Bank for ten years. Promontory Financial Planning serves individual clients, trusts, small businesses, and nonprofit organizations with comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm utilizes a multi-advisor team approach and combines fundamental and technical analysis in portfolio decisions while offering integrated services that include insurance and accounting through affiliated representatives.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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