Grass Valley, CA Office

Team
Updated today
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Prosperity Capital Advisors

Multi-team

Firm-wide stats for Prosperity Capital Advisors

Total advisors

101

Across 50 offices

Clients per advisor

74 High

Avg AUM per client

$506,095 Typical

HNW client ratio

13% Low

About

Prosperity Capital Advisors is an SEC‑registered enterprise adviser that provides financial planning, consulting and discretionary investment management to a mix of clients, including individual and high‑net‑worth investors, corporations, trustees, retirement plans, broker/dealer customers and Separate Advisors. The firm also acts as a Turnkey Asset Manager Program (TAMP), sub‑advisor and strategist for other RIAs and offers separately managed accounts and retirement plan services.

Investment management is centered on model‑based, asset‑allocation strategies and ongoing portfolio supervision, using core and specialized model suites from providers such as BlackRock, Dimensional and Vanguard, along with advisor‑directed portfolios, signal‑based relationships and third‑party sub‑advisors. Portfolios are generally managed to model targets (with periodic rebalancing and tax‑aware options) rather than tailored security‑level management for each individual client, and the firm discloses use of alternatives, structured products and private offerings through third‑party platforms.

The brochure discloses several uncommon features for an enterprise adviser: certain supervised persons are also registered representatives of unaffiliated broker‑dealers and licensed insurance agents, and some are credentialed tax professionals (CPAs or Enrolled Agents), creating potential conflicts of interest that the firm addresses in its disclosures. Prosperity’s platform also includes model allocations that can contain real‑estate exposures and makes alternative/private real‑estate and structured investments available via platforms like iCapital, while affiliative arrangements (for example with an insurance marketing affiliate and enterprise revenue‑sharing programs) are disclosed as part of its operating model.

Based on Prosperity Capital Advisors

Expertise

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Based on Prosperity Capital Advisors

Occupation focus

Founder/Business Owner Executive

Based on Prosperity Capital Advisors

Demographic focus

HENRY (High Earners, Not Rich Yet)

Based on Prosperity Capital Advisors

Location

900 East Main Street #203

Grass Valley CA 95945

Advisors at this office

2

Advisors at this office

user avatar

Sarah S

CFP®, Series 63

Grass Valley, CA

Prosperity Capital Advisors

Sarah Soria is a CFP® with 10 years of experience in financial advising currently with Prosperity Capital Advisors. She previously worked at Horace Mann Investors, Inc. and Horace Mann Companies from 2015 to 2023. Outside of her advisory role, Ms. Soria is involved with the American Financial Education Alliance, conducts seminars aimed at women investors under the Women's Wealth Collective, and serves on the board of the Gold Country Stampede Lacrosse club. Prosperity Capital Advisors is an SEC-registered firm that provides financial planning, consulting, and discretionary investment management to a variety of clients, including individuals, high-net-worth investors, corporations, and retirement plans. The firm uses model-based, asset-allocation strategies with ongoing portfolio supervision, incorporating core and specialized models from providers such as BlackRock, Dimensional, and Vanguard.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Joshua S

Series 65

Grass Valley, CA

Prosperity Capital Advisors

Joshua Soria is a financial advisor at Prosperity Capital Advisors with a Series 65 credential and two years of industry experience. He previously worked at Sierra Nevada Memorial Hospital for nine years. Outside of advising, Mr. Soria is involved in financial education through the American Financial Education Alliance, owns a woodworking business, and serves as Secretary on the board of the Soria Wright Foundation, a charitable organization. Prosperity Capital Advisors provides financial planning, consulting, and discretionary investment management to a diverse client base including individuals, businesses, and charitable organizations. The firm employs a model-driven, multi-sleeved investment approach utilizing mutual funds, ETFs, SMAs, and alternative solutions, and offers institutional and sub-advisory services.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
View complete list of advisors at this office
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