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Prosperity Planning

Updated today

Client AUM

$527,109,574

Clients

383

Advisors

11

of 13 employees

About

Prosperity Planning, Inc. is an SEC-registered advisory firm that provides portfolio management, comprehensive financial planning, pension consulting and retirement-plan rollover guidance to a mix of individual clients (including high net worth individuals), pension and profit-sharing plans, charitable organizations and businesses. The firm manages both discretionary and nondiscretionary accounts and reported roughly $543 million in regulatory assets under management as of December 31, 2025.

The firm’s investment approach emphasizes long-term, broad-based allocation across global asset classes—equities, bonds, real estate, commodities and cash—usually implemented through index-based mutual funds and ETFs and with systematic tilts toward smaller-cap, value, and higher-profitability strategies. For qualified clients, Prosperity Planning may also recommend private placements (private equity, private real estate, private credit, hedge funds or limited partnerships) to help diversify portfolios, and it incorporates tax considerations into portfolio design while leaving final investment decisions to clients.

Prosperity Planning offers several services that are less common among peer team firms, including targeted divorce financial planning and pension-plan participant education, and it discloses potential conflicts when advising on rollovers while acting as a fiduciary for retirement accounts. The firm also notes atypical marketing practices for its peer group: it uses client testimonials and references third‑party ratings in its advertising materials, and it includes private placement interests in AUM calculations when reported or estimated by issuers or custodians.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning

Occupation focus

Founder/Business Owner Self-Employed

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Fee options

Fixed

Divorce financial planning service: up-front fee $2,500 plus $500 monthly ongoing fee

Percentage

$0 - $500,000: 1.15% $500,001 - $1,000,000: 0.80% $1,000,001 - $2,500,000: 0.70% $2,500,001 - $5,000,000: 0.60% $5,000,001 - $10,000,000: 0.50% $10,000,001+: 0.30%

Subscriptions

Financial planning fees billed quarterly in advance ranging from $750-$2,500 per quarter; Divorce financial planning monthly fee $500

Other

Account minimum: $500,000 Fee-only: Financial planning services fee ranges from $750-$2,500 per quarter; Divorce financial planning has an up-front fee of $2,500 plus $500 monthly ongoing fee

Main office

1920 Buchanan Street

North Kansas City MO 64116

Advisors at this office

11

Most active in

California · Colorado · Florida · Kansas · Missouri · Texas · Washington

Also doing business as

Prosperity Planning · Prosperity Planning, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Colten H

CFP®, Series 65

North Kansas City, MO

Prosperity Planning

Colten Honigman is a CFP® and holds a Series 65 license, with six years of industry experience. He has worked at Prosperity Planning, Inc. since 2018, following prior roles at State Street and Goppert Financial Bank. Outside of financial services, he has experience with JDS Detailing and was homeschooled for ten years. Prosperity Planning, Inc. is an SEC-registered advisory firm that provides portfolio management, comprehensive financial planning, pension consulting, and retirement-plan rollover guidance to individuals—including high net worth clients—pension and profit-sharing plans, charitable organizations, and businesses. The firm manages discretionary and nondiscretionary accounts with a broad-based, long-term investment approach across global asset classes, often using index-based funds and incorporating tax considerations into portfolio design.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Ryan N

CFP®, Series 66

North Kansas City, MO

Prosperity Planning

Ryan Noble is a CFP® professional with 20 years of experience in the financial industry. He has worked at Prosperity Planning, Inc. since 2009 and spent five years at Cetera Advisors LLC. He holds the Series 66 designation and is based in North Kansas City, MO. Prosperity Planning, Inc. is an SEC-registered advisory firm serving individual clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm emphasizes long-term, broad-based asset allocation using primarily index-based funds and integrates tax considerations into portfolio design, managing approximately $543 million in assets as of the end of 2025.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Alyssa H

CFP®, Series 65

North Kansas City, MO

Prosperity Planning

Alyssa Hon is a CFP® and holds a Series 65 license with six years of industry experience. She has worked at Prosperity Planning, Inc. since 2019 and previously held positions at K&E Flat Work and Missouri Western State University. Alyssa is based in North Kansas City, MO, and is part of an 11-advisor team. Prosperity Planning, Inc. is an SEC-registered advisory firm serving individual clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm manages discretionary and nondiscretionary accounts with a focus on long-term, diversified allocation across global asset classes, often using index-based funds and ETFs, and incorporates tax considerations in portfolio design.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Justin L

CFP®, Series 65

North Kansas City, MO

Prosperity Planning

Justin Locke is a CFP® and holds a Series 65 license with three years of experience in financial advising. He currently works at Prosperity Planning, Inc. and previously spent eight years at ProMedica Hospice. Locke also served at Holden First Baptist Church for six years. Prosperity Planning, Inc. is an SEC-registered advisory firm serving individual clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm focuses on long-term, broad-based asset allocation using index-based funds and may include private placements for qualified clients, managing approximately $543 million in assets as of year-end 2025.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

James W

Series 65

North Kansas City, MO

Prosperity Planning

James Watts is a financial advisor with Prosperity Planning holding a Series 65 credential. His career includes over two decades of service in the US Army before transitioning to wealth management roles starting in 2026. He has worked with Dogwood Wealth Management and Kansas State University prior to joining Prosperity Planning. Prosperity Planning, Inc. is an SEC-registered advisory firm serving individual clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm manages both discretionary and nondiscretionary portfolios using a long-term, broadly diversified investment approach across global asset classes, often implemented through index-based funds, and offers specialized services such as divorce financial planning and pension-plan participant education.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Daniel R

CFP®, Series 66

North Kansas City, MO

Prosperity Planning

Daniel Reiter is a CFP®-designated financial advisor with 10 years of industry experience. He has worked at Prosperity Planning, Inc. since 2014, with additional experience at Creative Planning, Sound Stewardship, and Cetera Advisors LLC. Outside of advisory work, he serves as an adjunct instructor teaching personal financial planning at Kansas State University and is the owner of a tax preparation and consulting firm, DSR Tax and Consulting, LLC. Prosperity Planning, Inc. is an SEC-registered advisory firm serving individual clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm emphasizes long-term, broad-based allocation across global asset classes using mostly index-based funds and incorporates tax considerations into portfolio design.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Shayna V

Series 65

North Kansas City, MO

Prosperity Planning

Shayna Vlock is a financial advisor at Prosperity Planning with a Series 65 designation. She joined the firm in 2026 and has prior experience working in educational and municipal roles. Prosperity Planning is an SEC-registered advisory firm managing approximately $543 million in assets, serving a diverse client base including individuals, pension plans, charitable organizations, and businesses. The firm employs a long-term, broad-based investment strategy across global asset classes, often utilizing index-based funds and providing specialized services such as divorce financial planning and pension-plan participant education.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Lucinda R

CFP®, Series 63, Series 65

North Kansas City, MO

Prosperity Planning

Lucinda Richey is a CFP® with 30 years of industry experience, currently serving at Prosperity Planning, Inc. since 2004. She previously worked at Cetera Advisors LLC from 2013 to 2018. Outside of her advisory role, she is a board member at large for the Townsend Place Homeowners Association in Kansas City, MO. Prosperity Planning is an SEC-registered advisory firm that provides portfolio management, comprehensive financial planning, and pension consulting services to individuals, pension plans, charitable organizations, and businesses. The firm emphasizes long-term, broad-based asset allocation through index-based funds and incorporates tax considerations into portfolio design while offering specialized services such as targeted divorce financial planning and pension-plan participant education.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Kenneth B

Series 66

North Kansas City, MO

Prosperity Planning

Kenneth Borum is a financial advisor at Prosperity Planning with 22 years of industry experience. He holds a Series 66 designation and has worked at Prosperity Planning since 2004, with a previous five-year tenure at Cetera Advisors LLC. Prosperity Planning, Inc. is an SEC-registered advisory firm serving individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a long-term, broad-based investment approach across global asset classes, often using index-based mutual funds and ETFs, and offers specialized services such as targeted divorce financial planning and pension-plan participant education.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Ryan W

CFP®, Series 65

North Kansas City, MO

Prosperity Planning

Ryan Walker is a CFP® and Series 65-licensed financial advisor with four years of industry experience. He has been with Prosperity Planning, Inc. since 2022 and has prior experience at New York Life Insurance Company and NYLIFE Securities LLC. Outside of advising, he serves as an adjunct professor at Park University, teaching a financial planning course. Prosperity Planning, Inc. is an SEC-registered advisory firm that manages approximately $543 million in assets and provides portfolio management, comprehensive financial planning, pension consulting, and retirement-plan rollover guidance to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a long-term, diversified investment approach primarily through index-based funds and offers specialized services such as targeted divorce financial planning and pension-plan participant education.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
user avatar

Travis F

CFP®, Series 65

North Kansas City, MO

Prosperity Planning

Travis Franks is a CFP® professional with Series 65 registration and one year of industry experience. He currently works at Prosperity Planning in North Kansas City, MO, where he has held roles since 2023. Prior to joining the firm, his background includes positions in financial success coaching and various educational institutions. Prosperity Planning, Inc. is an SEC-registered advisory firm serving individual clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm manages approximately $543 million in assets using a long-term, diversified investment approach focused on global asset allocation with an emphasis on index-based funds and systematic strategy tilts.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Divorce financial planning General estate planning guidance General tax planning Founder/Business Owner Self-Employed
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