Prudent Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$17,013,887
Clients
79
18% high-net-worth
Advisors
1
of 3 employees
Firm type
Supported
1-4 advisors or >$200M in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
79
HighAverage account size
$215,366
About
Prudent Financial Planning provides portfolio management and comprehensive financial planning primarily for individual clients, including high‑net‑worth individuals, as well as charitable organizations and employer‑sponsored retirement plans. The firm offers ongoing comprehensive planning, project‑based and hourly engagements, and employee benefit plan advisory to address a range of client needs.
The firm generally implements client investment policy statements with a primarily passive approach, using index mutual funds and ETFs and accessing third‑party managers and strategies through the Schwab Managed Account Platform when appropriate. Financial planning is delivered through tiered service packages that integrate investment management with cash flow, tax, estate and business planning and include access to an online planning platform and short sessions with a financial behavior coach.
Distinctive aspects of the firm include a regular program of educational seminars and webinars on financial topics — offered for a participant fee or sometimes pro bono — which is relatively uncommon among peers. Prudent also provides student loan planning as a separate, non‑securities engagement and uses an online estate‑planning service (Estately by FreeWill) when assisting clients with wills and trusts, reflecting a mix of software‑based solutions and advisory services.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Educational seminars or workshops
Expertise
Retirement income strategy
Social Security optimization
Roth conversion strategy
Medicare planning
Equity Recipients (RS/RSU, SOP, ESPP)
Occupation focus
Founder/Business Owner
Executive
Demographic focus
Approaching retirement
Mid-Career Professionals
Fee options
Project based financial planning fixed fees range from $499 to $2,999; Estate Planning flat fees up to $1,500 for Trust-Based Plan and up to $750 for Will-Based Plan.
$0 - $1 million: 0.80% >$1 million - $2 million: 0.75% >$2 million - $3 million: 0.70% >$3 million - $4 million: 0.65% Above $4 million+: 0.60%
$500 per hour
Fee-only: Project based fees $499-$2,999; Hourly fees $500/hour; Financial Planning packages with upfront fees $300-$1,000 and ongoing monthly fees $149-$550; Estate Planning services flat fees up to $1,500 for Trust-Based Plan and up to $750 for Will-Based Plan.
Main office location
Prudent Financial Planning
4500 Executive Dr., Ste. 110 4
Naples FL 34119, United States
Number of offices
1
Most active in
Prudent Financial Planning has reported serving >5 clients in these states in the last 12 months.
California · Florida · Illinois · North Carolina · Ohio · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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