Prudent Financial Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Prudent Financial Planning works with individuals and families — including high‑net‑worth clients — as well as charitable organizations and businesses, offering investment management, ongoing comprehensive financial planning, project‑based and hourly planning, and retirement‑plan advisory services. The firm also provides estate‑planning support through a third‑party online tool and offers student‑loan planning as a discrete, non‑securities advisory engagement.
The firm generally implements passive, asset‑class diversified portfolios built with index mutual funds and ETFs and will recommend or use outside managers and Schwab’s Managed Account Platform for certain allocations. Accounts are typically managed on a discretionary basis and reviewed periodically, while planning services are delivered through tiered packages that integrate the RightCapital planning platform and access to financial behavior coaching.
Operating as a solo practitioner with a single principal running the firm, Prudent Financial Planning has an organizational profile that is less common among its peers. The firm also runs paid and occasionally pro‑bono educational seminars and webinars for public audiences and emphasizes niche offerings — notably standalone student‑loan planning and online estate‑planning assistance — that are not standard at most similarly sized advisers.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Fixed fees for project based financial planning between $2,500 and $5,000; flat fees for estate planning: up to $1,500 for Trust-Based Plan, up to $750 for Will-Based Plan.
$0 - $1 million: 0.80% >$1 million - $2 million: 0.75% >$2 million - $3 million: 0.70% >$3 million - $4 million: 0.65% >$4 million+: 0.60%
Hourly financial planning at $500 per hour, negotiable in certain cases.
Monthly fees for ongoing comprehensive financial planning plans from $149 to $550 depending on plan.
Minimum fee: Initial planning fees are waived and billing switches to AUM fee schedule once assets under management exceed $500,000. Fee-only: Financial planning fees: Upfront fees range from $300 to $1,000 depending on plan; monthly fees range from $149 to $550 for various service tiers; hourly rate is $500 per hour; fixed fees for project based planning range from $2,500 to $5,000; estate planning flat fees up to $1,500.
Main office
4500 Executive Dr., Ste. 110 4
Naples FL 34119
Advisors at this office
1
Most active in
California · Florida · Illinois · North Carolina · Ohio · Texas
Also doing business as
Prudent Financial Planning · Prudent Financial Planning LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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