Prudent Investors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Prudent Investors provides discretionary investment management, financial planning, limited‑scope consulting and expert‑witness services for fiduciaries, public guardians, individuals, high‑net‑worth clients, trusts and estates. The firm reports approximately $515.8 million in discretionary assets under management and establishes written investment plans and client profiles before implementing strategies.
Portfolios are constructed primarily with exchange‑traded funds and, when available, institutional mutual fund share classes to manage costs, and the firm’s discipline is grounded in Modern Portfolio Theory with an emphasis on inflation‑adjusted total return. Accounts are managed on a discretionary basis and the firm may use derivatives, options, short‑term trades and short positions as part of its risk‑management and tactical adjustments.
Prudent Investors offers periodic educational seminars and workshops at no charge to clients and prospects, with materials noting that attendance does not create an advisory relationship, and it provides forensic investment reviews and expert‑witness work in matters related to fiduciary duty and securities litigation. The firm’s explicit focus on serving public and professional fiduciaries and on designing portfolios with UPIA/UPAIA total‑return considerations distinguishes its practice from many peers.
Client services
Expertise
Fee options
up to 1.4% annually
Financial planning and consulting services billed at $425 per hour; Expert witness services billed at $750 per hour.
Account minimum: $250,000 Fee-only: Investment management fees charged as a percentage of assets under management, up to 1.4% annually; Financial planning and consulting fees billed hourly or fixed negotiated fees; Expert witness services billed at $750 per hour.
Main office
22932 El Toro Rd.
Lake Forest CA 92630
Advisors at this office
3
Most active in
Arizona · California · Colorado · Hawaii · Idaho · Louisiana · Michigan · Nevada · Utah
Also doing business as
Prudent Investors · Prudent Investors Network, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Jared O
Series 65
Lake Forest, CA
Prudent Investors
Jared Ong is a financial advisor with Prudent Investors in Lake Forest, CA, holding a Series 65 designation and 14 years of industry experience. He has been with Prudent Investors Network since 2010. Prudent Investors is an SEC-registered investment adviser serving individuals, high-net-worth clients, fiduciaries, trusts, estates, and institutions. The firm focuses on discretionary portfolio management guided by client profiles and investment plans, using a total-return approach based on Modern Portfolio Theory and primarily allocating to ETFs and institutional mutual funds.
Jeremy L
Series 65
Lake Forest, CA
Prudent Investors
Jeremy Lau is a financial advisor at Prudent Investors with a Series 65 designation and eight years of industry experience. He worked at Deutsche Bank AG for six years before joining Prudent Investors Network in 2017. Outside of his advisory role, Lau teaches an online Investment Management course at Cal State Fullerton. Prudent Investors is an SEC-registered investment adviser serving individuals, high-net-worth clients, fiduciaries, trusts, estates, and institutions. The firm offers discretionary portfolio management, financial planning, and consulting services, employing a total-return investment approach based on Modern Portfolio Theory with allocations primarily to ETFs and institutional mutual funds.
Anna K
CFP®, CFA®, Series 63
Lake Forest, CA
Prudent Investors
Anna Kim is a CFP® and CFA® with two years of industry experience. She is an advisor at Prudent Investors and has prior experience at Epollo and as owner of WLA Designs LLC, which provides financial copywriting and marketing consulting. She serves as Finance & Investment Committee Chair and Treasurer for the Down Syndrome Diagnosis Network. Prudent Investors offers discretionary investment management, financial planning, and consulting services to fiduciaries, high-net-worth clients, and estates. The firm emphasizes cost-effective portfolio construction using exchange-traded funds and a risk-managed approach grounded in Modern Portfolio Theory.
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